UCWeb Data Traffic Report: Cricket-related Content Consumption Soars 230% in 2017; Virat Kohli Most Popular Player

 

UCWeb Registers User Traffic of 0.75 Billion During IPL and ICC Champions Trophy 2017

Cricket Frenzy Part 2.jpgConsumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms – UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. This is according to a data report, titled Insights into India’s Cricket Frenzy, released by UCWeb, a business within Alibaba Mobile Business Group. More than 50% of the country’s population logged on to the UCWeb platforms over the last 3 months for cricket scores and updates.

Cricket makes up for 68% of all sports-related content consumed on UC News. On a daily basis, over 3 million cricket fans checked into the UC Platform to consume cricket-related content, clocking in 7 million hours of cumulative content reading – a jump of 230% from last year. UC Platform saw maximum traction from the cities of Lucknow, Pune, Bhopal and Delhi and Mumbai. UC Cricket, a key component within UC Browser, was first introduced in 2013 to offer news and updates about cricket matches. It has now evolved to become a comprehensive cricket content platform. For the latest cricket season, UC News, content and news distribution platform of UCWeb, introduced a special section to offer comprehensive news and cricket-related content for the users.

Cricket Frenzy Part 1.jpg

The IPL Final was the most watched match of the IPL season with 21 million views and Kolkata Knight Riders emerged as the Most Popular Team of IPL 2017, followed by Mumbai Indians and Delhi Daredevils. Captain of the National Cricket team, Virat Kohli remains the most popular player, clocking readership of over 32 million across 4600 articles. Rohit Sharma, Gautam Gambhir, Yuvraj Singh and Zaheer Khar were the other top-read cricketers.

 

Commenting on the insights from the report, Young Li, Head of International Business Department, Alibaba Mobile Business Group said, “Cricket remains the most popular sport in India with mobile internet driving consumption of digital cricket content. UCWeb has been at the forefront of this change with its revamped UC Cricket and the UC News’ We-Media Blogger Program, a common platform that brings viewpoints from celebrities, bloggers, key influencers and the common man to a single place. This season, over 2000 We-Media writers posted 6,000 pieces of original cricket content on UC News, garnering total Page Views of over a billion.”

 

Last month, UC News ran an innovative IPL campaign “Match ki Kahaani, Celebs ki Zubaani” with #MasalaCommentary, bringing together multiple celebrities for app-based commentary on the IPL matches. UC News live streamed the chat and activities on its app, garnering a total of over 6.6 million views. Meanwhile, UC Browser is the sixth most downloaded application on Android platform in India with over 100 million Monthly Active Users.

 

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

 

 

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 3 languages including Hindi, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.

Alibaba Mobile Business Group Appoints Damon Xi as Head of UCWeb India, Indonesia

Mr. Damon Xi_Head of UCWeb India & Indonesia_Alibaba Mobile Business Group.jpg

 

Alibaba Mobile Business Group, part of Alibaba Digital Media and Entertainment, has announced the appointment of Damon Xi as Head of UCWeb India and Indonesia office. In his new role, Damon will be in charge of the UCWeb ecosystem along with content cooperation within India and Indonesia markets. Prior to this, Damon was General Manager of UCWeb India, leading strategic alliance and business development for the company in India.In a significant restructuring announced last month, Alibaba Digital Media and Entertainment Group elevated Jack Huang to President of Alibaba Mobile Business Group and Young Li as Head of International Business Department at Alibaba Mobile Business Group.

 

UCWeb’s flagship product UC Browser is the number one platform in India and Indonesia with over 50% market share, ahead of Google Chrome and Opera. UC Browser is also the sixth most downloaded application on Android platform in India and has crossed 100 million monthly active users.

 

India and Indonesia have become most important overseas markets for UCWeb. Over the last 6 years, UCWeb has transformed itself from being the largest mobile browser to a leading content distribution platform in India through the launch and integration of UC News. UC News is a big-data powered content distributor, serving as a one-stop destination for trending and curated news content. It has featured channels on general news, cricket, technology, entertainment, movies, lifestyle, health, and humour. UC News has crossed 100 Million Monthly Active Users (MAUs), rapidly growing in India & Indonesia market since its launch in June 2016.

 

In January, Alibaba announced a Rs. 2 billion investment to build UCWeb in India and Indonesia over the next two years, by tapping into the potential of user-generated content.  UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its 3 big data clusters set-up in India. The UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News is set to expand to 30,000 contributors by the end of 2017, producing over 10,000 pieces of content daily.

 

Alibaba Mobile Business Group is part of Alibaba Digital Media and Entertainment which reported a 271 per cent jump, year-on-year, for the fiscal year ended March 31, 2017 with significant contributions from mobile internet services revenue from UCWeb businesses, including mobile search and news feeds, as well as apps and game publishing across China as well as key global markets like India and Indonesia.

 

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found atwww.ucweb.com.

UC News Celebrates Labour Day with ‘The Spirit of Work’ Campaign

 

 Raveena Tandon, Kiran Bedi, Divyanka Tripathi, Kamya Punjabi and Chef Vikas Khanna Share Their Success Stories on UC News

image001(6)

Celebrating International Workers’ Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its ‘The Spirit of Work’ campaign. UC News is inviting users and fans across the country to share their success stories, providing them a platform to say ‘Thank You’ to people who have worked hard and played a key role in making their life a success. The campaign, running on UC News from April 23-27, has already been a major success with multiple celebrities including Raveena Tandon, Chef Vikas Khanna, Kiran Bedi and TV personalities Divyanka Tripathi, along with Kamya Punjabi, sharing their heartfelt stories with everyone.

Expressing her gratitude, noted actor Raveena Tandon sent a special ‘Thank You’ to her driver and her make-up man. Raveena lost her makeup man Praveen Bhatte last year but continues to remember him on key occasions. Raveena’s driver is still with him and is like a family member to her.

image003(1)

Thanking the farmers, caretakers, vendors, cooks and servers for their labour, Chef Vikas Khanna wrote, “Many invisible hands till, sow, water, nurture, care, harvest, treat, carry, transport, weight, pack, stock, sell and finally lovingly cook. I bow to them today and every day.

Thanking her mother, small screen actor Kamya Punjabi wrote, “My mother always told me to never give up in life…I would like to thank my parents and my destiny which has brought me here after so many hurdles.”

image007

Another one quick to thank her parents was Yeh Hai Mohabbatein actor Divyanka Tripathi. She wrote, “My parents never forced their dreams on me… Thank You Mummy Papa.

How to participate in the campaign

Between 23th – 27th April anyone can share their stories and a Thank You note on mail in maximum 200 words along with two pictures at labordaygreetings@gmail.com/  labourdaythanku@gmail.com. Celebrities will pick the best stories which will get featured on UC News’ homepage, starting 28th April.

http://tz.ucweb.com/4_1S0bM

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

 

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 3 languages including Hindi, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.

 

UC We-Media Reward Plan 2.0

image

“UC We-Media Reward Plan 2.0″ is an important milestone for UC News to build a local content ecosystem. This includes two services: Super 1000 and Ads Revenue Share.

image

UC will invest 30 million USD to support the We-Media content creators in India and Indonesia, to encourage them to create valuable, in-depth, interesting & original article for the UC readers & their fans. Through the joint efforts of our platform and the content creators, we’re expecting to build a positive, healthy environment for content.

Super 1000

In the ongoing year, UC News will select 1000 high quality We-Media creators in India & Indonesia, with a minimal payout of Rs 50,000 per month.

1. Participation Conditions
The account needs to be registered on the platform for more than 30 days
The account should have more than 10 articles successfully published in the last 30 days
No plagiarism, low quality content or violation of local laws/ regulations records

If any contributor matches the above criterion, he/ she can apply on the official website.

2. Reward Rules
Publish at least 20 original articles every month
Exclusiveness Clause- The above “original” article should be published exclusively on UC News
No plagiarism, low quality content or violation of local laws/ regulations records

Selected Super 1000 authors should adhere to the above conditions.

After receiving the application, we will review & give priority to the accounts that will focus on certain vertical categories while providing users with unique value and sharing of professional knowledge. The result will be shared within 20 working days. In case you’re not selected, you can submit the application after 30 days, again.

3. Service-Enabled

The signed creators will have access to a series of complementary reward services, including priority response, online/ offline activities, priority in new feature closed test, personal brand building etc.

Platform development benefits together. Those who meet the following conditions can apply for the program through our official website:
Account has been registered for more than 7 days
Successfully publish at least one article
At least 1 article has PV more than 2000

Ad Revenue Share Incentive mechanism

UC We-Media Program will give priority to those creators who focus on the creation of high-quality content, with the higher percentage of the share as well.

We-Media creators can participate in both the programs:  [Super 1000] and [Ads Revenue Share], but we’ll only take the higher income model into credit monthly. UC News will choose the plan according to account performance, while the following criteria of the creators will have a higher probability of selection:

Update account daily, creating at least 20 articles per week
Insist on original and unique content rather than copied content
Insist on the creation of valuable, meaningful, in-depth, interesting content
Persist in the same vertical field (content category) continuously, with focus & perfection;
In-depth understanding of your fans/ readers preferences and continue to create content to meet the needs and choice of fans
Exclusive release of content on UC News
Adhere to a healthy operation, to ensure the legitimacy of the content shared. Practices such as unethical publication of illegal, unhealthy, fraud, infringement, improper marketing and other content will terminate [Super 1000]. If you are already on the selection list, the bonus is automatically void and cannot be extracted