UCWeb Data Traffic Report: Cricket-related Content Consumption Soars 230% in 2017; Virat Kohli Most Popular Player

 

UCWeb Registers User Traffic of 0.75 Billion During IPL and ICC Champions Trophy 2017

Cricket Frenzy Part 2.jpgConsumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms – UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. This is according to a data report, titled Insights into India’s Cricket Frenzy, released by UCWeb, a business within Alibaba Mobile Business Group. More than 50% of the country’s population logged on to the UCWeb platforms over the last 3 months for cricket scores and updates.

Cricket makes up for 68% of all sports-related content consumed on UC News. On a daily basis, over 3 million cricket fans checked into the UC Platform to consume cricket-related content, clocking in 7 million hours of cumulative content reading – a jump of 230% from last year. UC Platform saw maximum traction from the cities of Lucknow, Pune, Bhopal and Delhi and Mumbai. UC Cricket, a key component within UC Browser, was first introduced in 2013 to offer news and updates about cricket matches. It has now evolved to become a comprehensive cricket content platform. For the latest cricket season, UC News, content and news distribution platform of UCWeb, introduced a special section to offer comprehensive news and cricket-related content for the users.

Cricket Frenzy Part 1.jpg

The IPL Final was the most watched match of the IPL season with 21 million views and Kolkata Knight Riders emerged as the Most Popular Team of IPL 2017, followed by Mumbai Indians and Delhi Daredevils. Captain of the National Cricket team, Virat Kohli remains the most popular player, clocking readership of over 32 million across 4600 articles. Rohit Sharma, Gautam Gambhir, Yuvraj Singh and Zaheer Khar were the other top-read cricketers.

 

Commenting on the insights from the report, Young Li, Head of International Business Department, Alibaba Mobile Business Group said, “Cricket remains the most popular sport in India with mobile internet driving consumption of digital cricket content. UCWeb has been at the forefront of this change with its revamped UC Cricket and the UC News’ We-Media Blogger Program, a common platform that brings viewpoints from celebrities, bloggers, key influencers and the common man to a single place. This season, over 2000 We-Media writers posted 6,000 pieces of original cricket content on UC News, garnering total Page Views of over a billion.”

 

Last month, UC News ran an innovative IPL campaign “Match ki Kahaani, Celebs ki Zubaani” with #MasalaCommentary, bringing together multiple celebrities for app-based commentary on the IPL matches. UC News live streamed the chat and activities on its app, garnering a total of over 6.6 million views. Meanwhile, UC Browser is the sixth most downloaded application on Android platform in India with over 100 million Monthly Active Users.

 

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

 

 

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 3 languages including Hindi, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.

HTC launches flagship smartphone HTC U11 priced at INR 51,990 /- in India

Combines
revolutionary new squeeze technology HTC Edge Sense for enhanced functionality

– Intelligent personal audio (HTC U Sonic) with
multiple AI assistants

– Highest rated smartphone camera in the world with an
incredible DxOMark 90 score

– Comes with IP67 rating, dust, splash and water
resistant

– Powered by Qualcomm® Snapdragon™ 835 Mobile Platform

 

Nothing feels as close, connected and
personal in our lives as our smartphone. HTC Corporation, a leading
innovator in mobile and virtual reality technology, unveiled its flagship
smartphone, the HTC U11 priced at INR 51,990 /- (MOP) in India today. HTC U11
is the world’s first smartphone with a revolutionary new squeeze technology HTC
Edge Sense which gives users the ability to activate advanced touch and use a
“short squeeze” as well as a “squeeze and hold” for enhanced functionality. It
also has the highest rated smartphone camera in the world with an incredible
DxOMark 90 score1. The HTC U11 will be available on both online
(Amazon.in) and offline channels in India from the last week of June ’17 in
Amazing Silver and Brilliant Black colours.

Pre-orders on HTC e-store will start from 17th June
and customers availing the pre-order will receive a free HTC flip-cover worth
INR 1,999 /-. Customers also have an option to avail 10% cash back on the MOP
value of the phone using Standard Chartered Debit or Credit card. This offer is
valid for a limited time-period beginning 26th June‘17. HTC U11 comes with the
latest version of HTC USonic that combines Active Noise Cancellation with the
ability to tune audio to your unique hearing. It also has an IP67 rating and is
dust, splash and is also water-resistant2, so no need to worry about
splashes, spills or dunks. It is the first smartphone to be commercially
released worldwide exclusively powered by the Qualcomm® Snapdragon™ 835 Mobile
Platform. Its stunning liquid glass surface is crafted using Optical Spectrum
Hybrid Deposition.

Speaking during the launch Mr. Faisal Siddiqui,
President South Asia, HTC
said, “We are proud to present our flagship
smartphone – HTC U11 which showcases HTC’s power of innovation by bringing to
discerning customers pioneering technologies that are game-changers in the
industry and reflect our strong focus on R&D and Design. HTC U11 comes
equipped with unique features like Edge Sense that opens the doors to a whole
new world of phone interactions. We are particularly proud of the fact that the
U11 camera has achieved an incredible DxOMark 90 score, making it the
highest rated smartphone ever in DxOMark history also making it the #1
smartphone camera on the market today. We are confident that the HTC U11 will
set new industry standards.”

Mr. Larry Paulson, Vice President and President,
Qualcomm India,
said: “The HTC U11 is powered by the Qualcomm Snapdragon 835
Mobile Platform. The Snapdragon 835 is small in size (10nm), but big on
performance. Users can expect outstanding battery life, jaw dropping
graphics, and cutting-edge camera capabilities. And with the X16 LTE modem, you
also get breakthrough speeds. Power users have a lot to look forward with HTC
U11,” said Larry Paulson, Vice President and President, Qualcomm India.”

ge003.png@01D2E690.B7F68030 

U touch –

With a simple squeeze, HTC Edge Sense lets you easily
engage with your phone in an unprecedented yet intuitive way, helping you more
naturally enjoy the things you love like taking photos, opening Facebook, or
launching any of your favourite apps. Want even more touch control? HTC Edge
Sense gives you the ability to activate advanced touch and use a “short
squeeze” as well as a “squeeze and hold” for even more functionality at your
fingertips. And because Edge Sense is based on pressure applied to the side of
the device, it can be used in nearly any condition – including rainy weather
that would normally pose a challenge with capacitive buttons.

 

HTC Edge Sense lets you easily engage with your phone
in an unprecedented & intuitive way

  • Taking photos – Just lift, squeeze,
    smile, and snap
  • Voice to Text – Lightly squeeze, speak
    your message and send your texts on the go
  • Customize the squeeze gesture: open
    email with just a squeeze

 

Reflects U – HTC U11’s liquid glass surface is crafted
using Optical Spectrum Hybrid Deposition. By layering highly-refractive
precious minerals across the phone’s back cover along-with the new seamless,
curved look with 5.5” Quad HD 3D lass on both front and back for vivid, crisp
images and text in any light. Plus, HTC U11 is water-resistant2 so
no need to worry about splashes, spills, or dunks.

 

Tuned to U – HTC U11 comes with the latest version of HTC
USonic
that combines Active Noise Cancellation with the ability to tune
audio to your unique hearing. HTC BoomSound Hi-Fi Edition speakers, Dynamic
Range Audio and Upgraded microphones, with new Acoustic Focus technology
enables the best 3D audio recording quality yet to record audio from all
directions.
Out of the box, we
will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that offers
great audio performance and wide compatibility with all other devices and
earphones.

 

Pictures that move U – HTC U11 has achieved the highest ever rating for a
smartphone camera for both photo and video by independent metric DxOMark1 with
an incredible score of 90. The multi-axis optical stabilization system and
super-fast autofocus in all lighting conditions makes the camera quick,
pictures sharp, and videos smooth. Other innovative features include Auto HDR
for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise
Reduction to remove unwanted noise and deliver the clearest video, UltraSpeed
AutoFocus for faster focus speeds and optical and electronic stabilization
system for steady photos and videos.

 

The smarter digital companion for U – Three brains are better than one, so inside
HTC U11 you can find three intelligent companions devoted to you: HTC Sense
Companion, Google Assistant,
and Amazon Alexa3.

 

ge004.png@01D2E690.B7F68030Powerful U – HTC U11 is powered by the Qualcomm® Snapdragon™ 835
Mobile Platform
. You get 25% faster graphics than the HTC 10, with 35% or 3
hours more video playback, 30% or 8 hours more music playback and 43% or 3.5
hours longer web browsing time via a LTE network4. HTC U11 is
available in India with 6GB RAM and 128GB internal storage.

 

Please see htc.com for detailed specifications and more
information.

 

Notes to
Editors:

1. Based on
DxOMark ratings: dxomark.com/Mobiles.

2. HTC U11 has
an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.

3. Availability
varies by region.

4. Performance
tests are conducted in HTC laboratories using specific HTC devices. Battery
life varies by use and settings. Usage, environment conditions, network
connectivity and other factors may vary the actual outcome.

 

About HTC

HTC Corporation
aims to bring brilliance to life. As a global innovator in smart mobile devices
and technology, HTC has produced award-winning products and industry firsts
since its inception in 1997, including the critically acclaimed HTC One and
Desire lines of smartphones. The pursuit of brilliance is at the heart of
everything we do, inspiring best-in-class design and game-changing mobile and
virtual reality experiences for consumers around the world. HTC is listed on
the Taiwan Stock Exchange (TWSE: 2498). www.htc.com

# # #

 

HTC, HTC One
and the HTC logo are the trademarks of HTC Corporation. All other names of
companies and products mentioned herein may be the trademarks of their
respective owners. Qualcomm and Snapdragon are trademarks of Qualcomm
Incorporated, registered in the United States and other countries. Qualcomm
Snapdragon is a product of Qualcomm Technologies, Inc.

 

For more information,
please visit:

Website: www.htc.com/in/

Twitter: @ HTC_IN

Facebook: https://www.facebook.com/HTCIndia

 

Alibaba Mobile Business Group Appoints Damon Xi as Head of UCWeb India, Indonesia

Mr. Damon Xi_Head of UCWeb India & Indonesia_Alibaba Mobile Business Group.jpg

 

Alibaba Mobile Business Group, part of Alibaba Digital Media and Entertainment, has announced the appointment of Damon Xi as Head of UCWeb India and Indonesia office. In his new role, Damon will be in charge of the UCWeb ecosystem along with content cooperation within India and Indonesia markets. Prior to this, Damon was General Manager of UCWeb India, leading strategic alliance and business development for the company in India.In a significant restructuring announced last month, Alibaba Digital Media and Entertainment Group elevated Jack Huang to President of Alibaba Mobile Business Group and Young Li as Head of International Business Department at Alibaba Mobile Business Group.

 

UCWeb’s flagship product UC Browser is the number one platform in India and Indonesia with over 50% market share, ahead of Google Chrome and Opera. UC Browser is also the sixth most downloaded application on Android platform in India and has crossed 100 million monthly active users.

 

India and Indonesia have become most important overseas markets for UCWeb. Over the last 6 years, UCWeb has transformed itself from being the largest mobile browser to a leading content distribution platform in India through the launch and integration of UC News. UC News is a big-data powered content distributor, serving as a one-stop destination for trending and curated news content. It has featured channels on general news, cricket, technology, entertainment, movies, lifestyle, health, and humour. UC News has crossed 100 Million Monthly Active Users (MAUs), rapidly growing in India & Indonesia market since its launch in June 2016.

 

In January, Alibaba announced a Rs. 2 billion investment to build UCWeb in India and Indonesia over the next two years, by tapping into the potential of user-generated content.  UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its 3 big data clusters set-up in India. The UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News is set to expand to 30,000 contributors by the end of 2017, producing over 10,000 pieces of content daily.

 

Alibaba Mobile Business Group is part of Alibaba Digital Media and Entertainment which reported a 271 per cent jump, year-on-year, for the fiscal year ended March 31, 2017 with significant contributions from mobile internet services revenue from UCWeb businesses, including mobile search and news feeds, as well as apps and game publishing across China as well as key global markets like India and Indonesia.

 

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found atwww.ucweb.com.

India finds the Ultimate Bartender Paramveer Singh wins the Ultimate Bartender Championship by Monkey Shoulder 

Monkey Shoulder, a scotch for the new generation of whisky aficionados, brings the ‘Ultimate Bartender Championship’ to India.  This competition journeyed across the country challenging bartending ‘skills that pay the bills.’

The India leg of the Championship, which began in Kolkata moved on to the cities of Hyderabad, Goa, Mumbai, Bengaluru, Gurgaon and Delhi. This year, the competition had participation from over 250contestants tested on their unique techniques, insights, speed and skills behind the bar. Bartenders got a chance to showcase bartending skills of industry knowledge, hospitality, pouring, nosing and stocktaking

Paramveer Singh won the India Grand Finale of the Ultimate Bartender Championship by Monkey Shoulder held at Paparazzi, New Delhi today. The event was hosted by Joe Petch; Monkey Shoulder’s Global Brand Ambassador. The competition brought together the most talented bartenders of India with a showcase of their prowess and art of bartending. Commenting on his win Paramveer Singh said, “I’m very excited to win this prestigious industry competition, especially when you have the best of the best from the industry to compete with! This is such an extra-ordinary initiative by Monkey Shoulder to get the most talented bartenders of the country to test their skills in this Grand Finale of Ultimate Bartender Championship in India.”  

As the national winner of the grand finale, Paramveer has gained a coveted place in the world’s most prestigious Cocktail event, Tales of the Cocktail, at New Orleans with an all expenses paid trip. The two runners up, Chirag Pal and Jitender Singh will go to Camp Monkey to be held at Seville, Spain for an education and engagement program by Monkey Shoulder.

Commenting on this championship, Shweta Jain, India Marketing Head at William Grant & Sons said, “Monkey Shoulder’s Ultimate Bartender Championship is a one of a kind platform for developing new age bartenders of today around the globe. Today, we saw a high-energy event, which has lifted all the bartending parameters! We are very excited with the success of the India season 2017 to celebrate this extra ordinary skill. For Monkey Shoulder, the bartender is at the center of a great drinking experience as it’s a 100% malt whisky made for mixing.

Joe Petch, Global Brand Ambassador, Monkey Shoulder further said, “Monkey Shoulder’s UBC is THE ‘Ultimate Bartending Championship’. It’s a global bartender competition that recognizes the day-to-day ‘Skills that Pay the Bills’. It’s a competition designed by bartenders for bartenders… Today we witnessed the highest level of bartending in India & can’t wait to see what happens next year! “

 
About Monkey Shoulder

Monkey Shoulder is produced by William Grant & Sons, an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. 
Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third-largest blended Scotch, Grant’s as well as other iconic spirits brands such as Hendrick’s Gin, and Sailor Jerry, and Tullamore DEW Irish Whiskey. 
 

UC News joins hands with Balaji Motion Pictures to promote upcoming romantic musical ‘Half Girlfriend’

image006

 

https://www.youtube.com/watch?v=RprB7z9D5rw

 

As a part of the campaign, UC News conducted a live chat session with stars Arjun Kapoor and Shraddha Kapoor, as well as noted author Chetan Bhagat on its platform on 14 May, 2017. Over 10,000 questions were popped up by the fans for the celebrities. A special section on the platform has also been dedicated to exclusive review of the movie by the UC We-Media bloggers. Not just that, UC News also launched an integration with the H5 game on May 6th, letting fans play ‘Know Who is Your Half Girlfriend’.

Young Li, Head of UC News said, “The move is part of our increased focus on offering diverse and comprehensive content options on the mobile. UC News is helping brands and content providers connect with masses by taking their content to our 100 million monthly active users in India.”

Ruchikaa Kapoor, Head of Balaji Motion Picturesadds, “Half Girlfriend has captured the imagination of the youth and has become New India’s newest relationship status. The content has cut across demographics, leveling the playing field for content consumption across cities. Moreover, the songs are a story in itself and we’re glad that we’ve partnered with UC News to further amplify and integrate our content offering.”

Half Girlfriend’, slated to release on 19th May 2017, is based on the bestseller ‘Half Girlfriend’ written by Chetan Bhagat. The film, directed by Mohit Suri, is produced by EktaKapoor’s Balaji Motion Pictures, Mohit Suri & Chetan Bhagat and stars Arjun Kapoor and Shraddha Kapoor in lead roles.The music of the film is a runaway hit with the audiences across and is already considered to be the ‘Album of the year’.
About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

Karishma Kapoor Launches New Blue Mount Alkaline RO and UV Filter

Vishal Gupta and Karisham Kapoor launching the  New Alkaline RO and UV  Filter- BLUE MOUNT ADVANCE+ .JPG

Blue Mount, India’s leading manufacturer of water purification systems, introduced its new alkaline RO and UV filter, priced at Rs 17,490 today with renowned actress Karishma Kapoor doing the honours.

Managing director of Blue Mount Appliances, Vishal Gupta, said that his company’s mission is to provide pure and safe drinking water to the common man to promote a healthy lifestyle.

Blue Mount was adjudged Asia’s Greatest Brand earlier this year because of its contribution to find a solution to major global water problems that affect health. One of the fastest growing companies of its kind, Blue Mount is creating milestones with its leadership role in the domain of water purification. The company’s unique technology bringsthe power of RO without mixing purified water with the impure variety to maintain the TDS.

Besides focussing on skin health and stamina, the product addresses a range of health issues like mental growth, immunity, weight management, and bone strength.

The new Blue Mount alkaline RO and UV filter is fitted with smart protector technology which maintains the pHlevel and ultraviolet filtration. With a catchy design, it consists of a hygienic tap outlet. Easy to install and maintain, the product comes with external and built-In storageoptions.

Unveiling the product, Kapoorsaid, “Blue Mount understands theneed of pure water for every individual. Thepurification hassles that most water purifiers bring with them are absent in the Blue Mount range of filters.”

Assuring of safety and quality of the product, Gupta said, “We have a highly qualified team of experts who are completely devoted to crafting technology that is powerful, safe and of superior quality.”

He informed that his company has a wide range of products to cater to the diverse needs of Indians.

Blue Mount boasts of one of the best and widest service network across the country. The company is bolstering its presence in emerging markets.

Blue Mount RO has dynamic plans to extend its footprint at pan-India level. With an industrious  growth of 20-25% every month, the company’s network is growing fast in addition to introduction of new locations. While undertaking the challenge well to attain acknowledgement in the metropolitan cities where people are more brand conscious, it is also getting recognized in non-metropolitan cities rapidly, considering the quality of water and affordable budget. It registered an increment in e-commerce business in the previous month.

With respect to expansion at pan-India level, Blue Mount has a successful reach in Jammu, Haryana, Punjab, Bihar, UP and Rajasthan in the North and enjoys appreciation from Kerela and Karnataka in the South with considerable recognition from Tamil Nadu. The company also made a significant presence in West Bengal besides all the major cities such as Nagaland, Manipur and Guwahati in north east and enjoys a strong distributor network. Adding credit to its bag further, it successfully established a distributor network in Andaman and Nicobar Islands.

Blue Mount achieved a tender of 4.82 CR from Ministry of Women & Child Welfare,Jharkhand government beating other brands in the race and distributed 36,000 gravity purifiers all over the state.

The company is expected to report around Rs 100 crore turnover in the current fiscal.

Aligning with its ambitious role in the market, the company is expected to achieve a target of 250-300 crore revenue in next three years. On expansion, Director Vishal Gupta hopes to mark its footprint in at least 40 countries soon.

It is receiving positive response from countries such as Afghanistan, Bangladesh, Sri Lanka, Egypt, Nigeria and Nepal.
To ensure wider reach at global level, the company targets to add more countries to its account, including Europe and Canada besides African, Gulf and Latin American countries.

Hoping to grow further it is preparing to raise money from public through initial public offering (IPO) in 1-1.5 years”.

Adding feather to its cap, the company will also expand its reach in other domains such as air purifiers by the end of FY.

PLUSS Advanced Tech.-A revolutionary technology for transportation of perishables

 

  • PronGO® keeps perishables like life saving medicines, frozen food, etc ‘Fresh & Pure’
  • Protects perishables without dependency on active electricity or fuel guzzling refrigeration units
  • A “Made in India” product that combats temperature effects on perishables

 

Pluss Advanced Technologies Pvt. Ltd (PLUSS®) is a specialist in the field of Phase Change Materials (PCM) and Specialty Polymers. Pluss has pioneered PCM technology in India and is presently the only company in India with a wide range of indigenously manufactured PCMs with several patents.

 

In cold chain temperature is of prime importance because it ensures that the product is protected in and integrity is maintained until the last mile, particularly medicines. Poor temperature control can cause major quality and productivity problems. Although highly desirable, it is often difficult to control temperature.

 

To cater to issues related to temperature control in storage and transportation of various items like life saving medicines, fresh fruits, ice creams, frozen foods, meat, poultry, sea foods or any other product that is best stored and transported in frozen, chilled or specified temperature state, Pluss Advanced Technologies offers its phase change material technology based solution known as PronGO®.

 

PronGO® is a versatile product in 3 to 50 liters’ capacity, which can operate without electrical supply in a temperature range of frozen (-23°C to -10°C) as well as chilled (2°C to 8 °C) range. Based on the type of ‘Phase Changing Material (PCM), it helps store and carry food, medicines, fresh fruits, Ice cream or beverages at the right temperature protecting its quality and integrity. Products sensitive to temperatures that were previously considered impossible to be carried without traditional refrigeration can be now moved effortlessly and with ease.

 

Mr Vishnu Sasidharan, Vice President – New product Initiatives, Pluss Advanced Technologies says, “There has been an increased awareness and demand for temperature controlled transport solution among customers and businesses. There is a need to reduce spoilage and protect integrity of products such as F&B, pharmaceuticals, dairy etc occurring due to lack of cold chain infrastructure and poor power availability. Hence, PronGO® was launched with the objective to enable more and more ‘PRoducts ON the GO’ with passive cooling”

 

PronGO® combines advanced Phase Change Materials technology with special thermally insulating materials to offer robust carriage options with temperature control. PronGO® is designed to operate in the chilled to frozen range and providing customers’ with greater flexibility for carrying temperature sensitive products.

 

“Pluss plans to develop a range of products over the next one year in the B2B and B2C segment. Pluss is open to strategic alliances and partnership in this endeavour to offer solution for the betterment and empowerment of people and businesses.” added Mr Samit Jain, Managing Director, Pluss Advanced Technologies.

 

PronGO® consumer products are available currently on Amazon and Flipkart. The use of PronGO® bags is really simple and demonstration videos and instructions are available on following links –

https://www.youtube.com/watch?v=NOpB47DRsDo

http://pluss.co.in/PronGO/

 

About Pluss Advanced Technologies Pvt. Ltd.

Pluss Advanced Technologies Pvt. Ltd (PLUSS®) are specialists in the field of Phase Change Materials and Specialty Polymers and is a venture funded organization with equity stake being held by Tata Capital’s Premium Innovation Fund promoted by the Tata Group. Pluss is engaged in R&D and manufacturing of Specialized polymers and Phase change materials (PCMs).

 

Pluss has pioneered PCM technology in India and is presently the only company in India with a wide range of indigenously manufactured PCMs with several patents. With its innovative products, the company is making its presence felt across the globe with representatives in USA, Turkey, South East Asia, Russia, Ukraine and South Africa. Pluss intends to be amongst the top innovative companies in the world in the near future. www.pluss.co.in