HTC launches flagship smartphone HTC U11 priced at INR 51,990 /- in India

revolutionary new squeeze technology HTC Edge Sense for enhanced functionality

– Intelligent personal audio (HTC U Sonic) with
multiple AI assistants

– Highest rated smartphone camera in the world with an
incredible DxOMark 90 score

– Comes with IP67 rating, dust, splash and water

– Powered by Qualcomm® Snapdragon™ 835 Mobile Platform


Nothing feels as close, connected and
personal in our lives as our smartphone. HTC Corporation, a leading
innovator in mobile and virtual reality technology, unveiled its flagship
smartphone, the HTC U11 priced at INR 51,990 /- (MOP) in India today. HTC U11
is the world’s first smartphone with a revolutionary new squeeze technology HTC
Edge Sense which gives users the ability to activate advanced touch and use a
“short squeeze” as well as a “squeeze and hold” for enhanced functionality. It
also has the highest rated smartphone camera in the world with an incredible
DxOMark 90 score1. The HTC U11 will be available on both online
( and offline channels in India from the last week of June ’17 in
Amazing Silver and Brilliant Black colours.

Pre-orders on HTC e-store will start from 17th June
and customers availing the pre-order will receive a free HTC flip-cover worth
INR 1,999 /-. Customers also have an option to avail 10% cash back on the MOP
value of the phone using Standard Chartered Debit or Credit card. This offer is
valid for a limited time-period beginning 26th June‘17. HTC U11 comes with the
latest version of HTC USonic that combines Active Noise Cancellation with the
ability to tune audio to your unique hearing. It also has an IP67 rating and is
dust, splash and is also water-resistant2, so no need to worry about
splashes, spills or dunks. It is the first smartphone to be commercially
released worldwide exclusively powered by the Qualcomm® Snapdragon™ 835 Mobile
Platform. Its stunning liquid glass surface is crafted using Optical Spectrum
Hybrid Deposition.

Speaking during the launch Mr. Faisal Siddiqui,
President South Asia, HTC
said, “We are proud to present our flagship
smartphone – HTC U11 which showcases HTC’s power of innovation by bringing to
discerning customers pioneering technologies that are game-changers in the
industry and reflect our strong focus on R&D and Design. HTC U11 comes
equipped with unique features like Edge Sense that opens the doors to a whole
new world of phone interactions. We are particularly proud of the fact that the
U11 camera has achieved an incredible DxOMark 90 score, making it the
highest rated smartphone ever in DxOMark history also making it the #1
smartphone camera on the market today. We are confident that the HTC U11 will
set new industry standards.”

Mr. Larry Paulson, Vice President and President,
Qualcomm India,
said: “The HTC U11 is powered by the Qualcomm Snapdragon 835
Mobile Platform. The Snapdragon 835 is small in size (10nm), but big on
performance. Users can expect outstanding battery life, jaw dropping
graphics, and cutting-edge camera capabilities. And with the X16 LTE modem, you
also get breakthrough speeds. Power users have a lot to look forward with HTC
U11,” said Larry Paulson, Vice President and President, Qualcomm India.”


U touch –

With a simple squeeze, HTC Edge Sense lets you easily
engage with your phone in an unprecedented yet intuitive way, helping you more
naturally enjoy the things you love like taking photos, opening Facebook, or
launching any of your favourite apps. Want even more touch control? HTC Edge
Sense gives you the ability to activate advanced touch and use a “short
squeeze” as well as a “squeeze and hold” for even more functionality at your
fingertips. And because Edge Sense is based on pressure applied to the side of
the device, it can be used in nearly any condition – including rainy weather
that would normally pose a challenge with capacitive buttons.


HTC Edge Sense lets you easily engage with your phone
in an unprecedented & intuitive way

  • Taking photos – Just lift, squeeze,
    smile, and snap
  • Voice to Text – Lightly squeeze, speak
    your message and send your texts on the go
  • Customize the squeeze gesture: open
    email with just a squeeze


Reflects U – HTC U11’s liquid glass surface is crafted
using Optical Spectrum Hybrid Deposition. By layering highly-refractive
precious minerals across the phone’s back cover along-with the new seamless,
curved look with 5.5” Quad HD 3D lass on both front and back for vivid, crisp
images and text in any light. Plus, HTC U11 is water-resistant2 so
no need to worry about splashes, spills, or dunks.


Tuned to U – HTC U11 comes with the latest version of HTC
that combines Active Noise Cancellation with the ability to tune
audio to your unique hearing. HTC BoomSound Hi-Fi Edition speakers, Dynamic
Range Audio and Upgraded microphones, with new Acoustic Focus technology
enables the best 3D audio recording quality yet to record audio from all
Out of the box, we
will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that offers
great audio performance and wide compatibility with all other devices and


Pictures that move U – HTC U11 has achieved the highest ever rating for a
smartphone camera for both photo and video by independent metric DxOMark1 with
an incredible score of 90. The multi-axis optical stabilization system and
super-fast autofocus in all lighting conditions makes the camera quick,
pictures sharp, and videos smooth. Other innovative features include Auto HDR
for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise
Reduction to remove unwanted noise and deliver the clearest video, UltraSpeed
AutoFocus for faster focus speeds and optical and electronic stabilization
system for steady photos and videos.


The smarter digital companion for U – Three brains are better than one, so inside
HTC U11 you can find three intelligent companions devoted to you: HTC Sense
Companion, Google Assistant,
and Amazon Alexa3.


ge004.png@01D2E690.B7F68030Powerful U – HTC U11 is powered by the Qualcomm® Snapdragon™ 835
Mobile Platform
. You get 25% faster graphics than the HTC 10, with 35% or 3
hours more video playback, 30% or 8 hours more music playback and 43% or 3.5
hours longer web browsing time via a LTE network4. HTC U11 is
available in India with 6GB RAM and 128GB internal storage.


Please see for detailed specifications and more


Notes to

1. Based on
DxOMark ratings:

2. HTC U11 has
an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.

3. Availability
varies by region.

4. Performance
tests are conducted in HTC laboratories using specific HTC devices. Battery
life varies by use and settings. Usage, environment conditions, network
connectivity and other factors may vary the actual outcome.


About HTC

HTC Corporation
aims to bring brilliance to life. As a global innovator in smart mobile devices
and technology, HTC has produced award-winning products and industry firsts
since its inception in 1997, including the critically acclaimed HTC One and
Desire lines of smartphones. The pursuit of brilliance is at the heart of
everything we do, inspiring best-in-class design and game-changing mobile and
virtual reality experiences for consumers around the world. HTC is listed on
the Taiwan Stock Exchange (TWSE: 2498).

# # #


and the HTC logo are the trademarks of HTC Corporation. All other names of
companies and products mentioned herein may be the trademarks of their
respective owners. Qualcomm and Snapdragon are trademarks of Qualcomm
Incorporated, registered in the United States and other countries. Qualcomm
Snapdragon is a product of Qualcomm Technologies, Inc.


For more information,
please visit:


Twitter: @ HTC_IN



Samsung Galaxy S8 & S8+ set to launch in India today 

Samsung Galaxy S8 and S8+ has been launched in India. Samsung Galaxy S8 is priced at Rs 57,900 while the Galaxy S8+ costs Rs 64,900. 

The India price tags evidently bear a significant premium over the US pricing. In the US, the Samsung Galaxy S8 is priced as low as $720 (roughly Rs. 46,700) and the Galaxy S8+ at $840 (roughly Rs. 54,500). 

Reliance Jio is offering ‘Double Data Offer’ to Samsung galaxy S8, Galaxy S8+ users with 28GB data per month at a monthly recharge of Rs 309.

Samsung Galaxy S8, S8+ will be Flipkart exclusive in India for online sales, and pre-orders of the phone will take place from 3 PM on the e-commerce site. The smartphones start shipping from May 5.

The company formally announced the Galaxy S8 in New York last month, alongside the Galaxy S8+. The device comes in two models with different screen sizes – the 5.8-inch Galaxy S8 and 6.2-inch Galaxy S8+. Unlike the S7  lineup, there’s no flat screen model now, instead both phones have the dual curved edge display. The screen resolution is 2960×1440 on AMOLED display.

In terms of specifications, the smaller 5.8-inch Samsung Galaxy S8 comes with a QuadHD Infinity display with 570 pixels per inch (ppi) along with 4GB RAM. The S8 will have an internal memory of 64GB with microSD support upto 256GB. The phone, which will draw power from a 3,000 mAh battery, will run on Android Nougat. In terms of optics, the S8 will sport a 12-megapixel rear camera and a 8-megapixel front shooter.

The larger 6.2-inch S8+ will come with an OLED display with 529 ppi support. The S8+ will come with a higher battery capacity of 3,500 mAh due to the bigger display. Other features of the S8+ are same as the S8.

Samsung likes to call them as “Infinity” display due to the increased screen size. The unusual shape of the Galaxy S8’s display is due to its ultra-wide display, which has an aspect ratio of 18:5:9 instead of 16:9. There’s no physical home button, moving to a pressure sensitive display arrangement for the home button, with customisable navigation controls on the screen.

Meanwhile, the fingerprint scanner has been moved to the rear alongside the camera. Samsung Galaxy S8  is IP68 certified for water and dust resistance; like the previous generation phone these also support wireless charging. There’s even a 3.5mm headphone jack, despite the thin frame.

Samsung is also expected to launch the DeX dock station that allows the S8 and the S8+ to be turned into a PC using a mouse, keyboard and screen.

Data and Image Source : Release and News portals 

HTC launches U Ultra U Series of smartphones that are all about U


HTC Corporation, a leading innovator in mobile and virtual reality technology, today unveiled the HTC U Ultra in the Indian market. The phone is attractively priced at Rs. 59,990 (MOP) that is brilliant,unique, sophisticated and a reflection of everything that is beautiful. The smartphone comes with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail.

The HTC U Ultra come with a one-year insurance1that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 10% cashback on the MOP value of both the phonesusing Standard Chartered Debit or Credit Card. This offer is valid from 6th March ’17 – 31st May ’17.The phone will be available from 6th March ’17.

The HTC U Ultra comes equipped with the dual display, HTC Sense Companion2, U Sonic3and Voice recognition. The device has BoomSoundTMHi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel4main camera to deliver less blur, faster focus, better photos at night. HTC U Ultra comes in with a 64GB memory variant. The HTC U Ultra is available in three colors, which include Brilliant Black; Cosmetic Pink and Sapphire Blue.

Notes to editors:
1Insurance coverage value is equivalent only to the MOP value of the phone
2 HTC Sense Companion retrieves information from third party websites and databases. HTC is not responsible for the accuracy of such third-party content.
3 Inbox accessories may vary from country to country. Please check with an authorized retailer or operator for availability. HTC USonic compatible with USB-C connection only.
4 UltraPixel mode is four times more sensitive to light than standard mode.

About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).

# # #
HTC, HTC One and the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please see

Market disruptor LeEco officially announces of entering into India


(Delhi, India, January 20th): LeEco, formerly known as Letv worldwide, finally entered India by holding an extravaganza official launch event in Gurgaon on January 20th, 2015. This 1,000-guest event, which was witnessed by nearly 500 media people, should be one of the largest launch events ever in India’s history, and facebook also provided online live broadcast of the grand event and reached an historical audience number of close to 100 million. The event proved the previous rumors by launching two groundbreaking Superphones, Le Max and Le 1S. At the meantime, LeEco also lectured the audience of its world-renowned Le Ecosystems.


LeEco to copy its renowned Ecosystem Mode into India

LeEco introduced its success in other markets, including Mainland China, Hong Kong and the United States, and the multinational company hopes to copy its legend story into India by introducing its Ecosystems and amazing products, according to Tin Mok, Group Vice President and CEO, APAC of LeEco.

Started in 2004 as a small video-streaming company, LeEco has developed into a world-renown brand with seven pioneering eco-systems, including content ecosystem, big screen ecosystem, mobile ecosystem, sports ecosystem, automobile ecosystem, internet financing ecosystem, and the internet and cloud ecosystem. Each sub-ecosystem is the specific application of the open user-oriented Le Ecosystem.

All seven sub-ecosystems are synergistically connected with each other and are constantly transforming people’s Internet lifestyle for the better and improving the environment we live in.

Ablikim Ablimit, Vice President of Global Strategy, LeEco explained that the user-centric LeEco systems can ensure consumers enjoying a seamless and interconnected world-class services while even participate in product design and improvement.

Market disruptor LeEco redefines Indian mobile market with two flagship superphones-Le Max & Le 1s

                                   —Indian consumers to plug into a new ecosystem era

Market disruptor LeEco officially announces of entering into India

Market disruptor LeEco releases two pioneering flagship superphone products

Long expected LeEco destined to disrupt the cluttering mobile market with game-changing products

Market disruptor LeEco brings a phone with the world’s fastest processor and another with the world’s fastest battery charging


LeEco releases Le Max, a premium phone owning the fastest processor

Atul Jain, COO of Smart Electronics Business, Le Eco India, who used to serve in Samsung as the Senior Vice President at South-West Asia Regional HQ, introduced the 6.33 inch screen Le Max as the premium phone of the company. This phone’s slogan, “Go Big, Go Bold” was the brainchild of a Le Superfan, and its eUI (Eco User Interface) was constantly improved with feedbacks from more than 200,000 users worldwide.

Le Max is backed by the world’s fastest processor, the Qualcomm Snapdragon 810, which is primed for better multi-tasking and unrivaled performance, all thanks to an octacore processor and the phone’s 4GB DDR4 ram plus 64GB or 128G storages.

To prove the phone’s outstanding performance, LeEco compared Le Max with several other international brands by adopting AnTuTu Benchmarking Scaling, which showed Le Max leaving other flagships with the same Qualcomm 810 processor, like HTC one M9, Sony Xperia Z5, in the dust with a performance score of almost 84,000.


The 6-piece lens 21Megapixel rear camera with Sony’s IMX230 sensor and Optical Image Stabilizer make sure the best and sharpest picture and video quality even in a dark environment. The Dual tone flash has two sources of light with different color temperatures ensuring the user getting the best balance of light when clicking pictures at any time of the day. An even better performance than the latest iPhone 6s.

LeMax is also the world’s first phone with a 2K display and a 21 MP camera.
The front camera with a wide angle 5P lens and F2.0 aperture allows people take the best selfies and groupies. And a more user-friendly design is when taking selfies, people can just touch the fingerprint scanner at the back to capture photos or videos, making a large phone of a 6.33 screen easier for life.

Le Max also boasts of the best in class Hi-Fi audio experience with features like noise-reduction, lower surface noise, better frequency response and higher power output capacity. LeEco has partnered with AKG Acoustics, a world-class audio equipment professional company in Europe, to develop the Le Hi-Fi experience which delivers a powerful, undistorted sound that music professional have trusted for almost 70 years.
The full metal unibody design out of aircraft grade aluminum makes the phone fashionable and sturdy, and Le Max is also the world’s first full-floating glass, which is a Sharp Screen exclusively for LeEco, and bezel-less design, reaching an unmatched viewing experience.

Atul, COO of Smart Electronics Business, Le Eco India, said Le Max will be available in 2 colors- shimmer gold with 128GB and titanium silver with 64GB of memory, which would be for flash sales since February 2nd on Flipkart.

LeEco also released a top-end variation of Le Max at the event. Le Max Sapphire has the same specs with Le Max except its display screen, which is a 6.33 inch sapphire. Not only expensive and looks elegant, this sapphire screen is as hard as a diamond.

The Sapphire version of Le Max is pink color, which requires exceptional skill to create. It will have sales based on invitation and only has a limited stock of 1000 units.

LeEco releases Le 1s, the disruptive flagship

Besides Le Max, LeEco also released a flagship killer, Le 1s, which was released in China in November and in a short 2-month, LeEco has sold more than 3 million Le 1s, the best seller in China and other markets.

Le 1s is equipped with Helio X10 Turbo, the flagship processor of the year with outstanding features and performance. It not only gives users the best multimedia experience and gaming experience without any lag or interruption, but also allows a quick charge which means 5 minutes charge for a 3.5 hours of talk time.

A good comparison with Le 1s is iPhone 6s plus, according to Atul. Although both have the same screen size, Le 1s’ body length and width are 7.1mm and 3.7mm shorter respectively than 6s plus, which means less bulk, but more screen ratio for Le 1s. And the 7.5mm thick Le 1s weighs only 169 g, an even 23 g lighter than the same screen sized iPhone 6s Plus.

Le 1s’s rare 13-megapixel camera is definitely worthy to mention about. Equipped with blue glass infrared filter and ISOCELL, a technology interprets every single detail back to life, the camera could capture the finest picture never a phone could make before.


And thanks to the adopted three core focusing technologies, namely PDAF, ball bearing VCM, Closed Loop, the camera could focus in a blink of eyes, 0.09 second. This makes the phone a best choice for sport fans, who can capture finest and un-blurred picture even in a fast-moving sports game.
Le 1s has also the world’s fastest fingerprint recognition technology, which can unlock the phone from any angle within 0.15s with 99.3% accuracy, and the phone can maximally add 5 fingerprints. Le 1s also has the world’s first mirror-surfaced fingerprint scanner which could be a gospel to appearance-loving persons.

The full-metal aircraft grade aluminum unibody makes the phone scratch proof, for which competitors can hardly offer the same level of resistance. Users can erase their worries of having other hard or sharp objects in their pocket which may scratch the phone.

A big outstanding and unique feature of Le 1s is its type-C port and fast charging technology. Different from traditional charting ports, which may need users to fumble twice in connecting correctly, type-C port is a two-way charging and customers can charge either side up.

And Le 1s has its unique fast charging technology, ensuring plugging for 5 minutes in return for 3.5 hours of talk time, which is rarely seen with other existing brands.
Le 1s is such an art piece that it even doesn’t have a single screw in its body, which is even not achieved by iPhones. Le 1s might be the world’s only metal unibody phone featuring a screwless industrial design, which upholds breathtaking minimalism.

The super-slim body and bezel-less industrial design makes Le 1s a great choice for business and entertainment and for almost all age groups. This is why LeEco called Le 1s as “the Super Model”.
The price of the two flagship superphones are also shocking, not for its high end, but for its below production cost pricing strategy.
LeEco disrupts the market by publicizing standard BOM cost in the industry, selling phones lower than industry cost
During the launch event, LeEco even publicized the standard industry BOM cost. BOM (Bill of Materials) is a list of the raw materials, sub-assemblies, intermediate assemblies, sub-components, parts and the quantities of each needed to manufacture an end product. Never ever a producer or a manufacturer would publicize the industry BOM cost, as no one would want others to know its profit margin.

However, LeEco is the first one around the world to do so. This move could greatly disrupt the market and force other brands to publish their BOM cost also to let consumers make the wisest choice.

LeEco sells Le Max and Le 1s at a price based on the industry standard BOM cost. The Le Max is sold for 32,999 and 36,999 Rupees for 64G and 128G respectively, while Le 1s’s price is even more attractive, 10,999 Rupees. And worth to mention that LeEco is building a network of 555 service stations in prime locations around India, providing 24*7 multiple languages services to customers. And the warranty policies are all above the industry lines. For example, within the 1 year warranty period, user can get a brand-new Le Max if the phone is broken or not working, saving the headache of waiting for weeks to get the old phone fixed and take back.
For the invitation-based Sapphire version of Le Max, the price will be 69,999 Rupees.

LeEco unveils near-future content plan and other strategies

During the two-hour launch event, LeEco also unveiled its near-future content plan. LeEco announced a strategic cooperation with Eros Film Company over content cooperation.

Ms. Jyoti Deshpande, CEO and MD of EROS International, said on stage, “Content consumption is surging across consumers with patterns changing rapidly and internet entertainment networks replacing traditional, linear television. At Eros International, we have always strived to bring to our users the best of Indian entertainment, offering them the same unified experience across screens. Our partnership with LeEco is part our philosophy to provide customers entertainment whenever and wherever they want it. We are delighted to partner with LeEco which is the next-generation vertically-integrated conglomerate which too believes in offering an online environment complete with content, devices and applications. Together with LeEco we are assertive to provide our consumers an integrated ecosystem which we are confident that they will love.”
Also LeEco will also work with YuppTV, which will provide 250 live channels across 12 languages, offering entertainment, news, movies, music, kids, lifestyle and spiritual content.

All this content will be available on Le SuperPhones in quarter two of 2016.

LeEco will have flash sales for Le 1s exclusively on Flipkart, the largest e-commerce platform in India, on February 2nd. And for the premium Le Max, the exclusive sales will start on Flipkart on Feb 16th. And for anyone who buys Le 1s on February 2nd, the consumer with an Axix Bank card can get 10% cashback. An important note is due to the limited stock of Le 1s, 60,000 units, consumers have to register for flash sale from January 21st.
LeEco pays so much attention to Indian market that it plans to build a large-scale R&D center in Bangalore within 2016, with more than 1,000 people, covering Super TV, Super Phone, accessories, LeMall, and Clouds etc.

LeEco is facing a huge but cluttering market in India. The way it does has already arouse strong market interests, like disruptive market strategies and unique ecosystems, and like Atul Jain, COO of LeEco India, said, “We are facing one of the most promising markets in the world, and LeEco hopes to sustain its legendary story here.”

HVR Baroda Polo Cup Tournament 2015

8th November,The Jaipur Polo Grounds, New Delhi:

A Perfect afternoon was hosted by Princess Asharaje Gaekwad and Mr. Harshavardhan Reddy to celebrate the HVR Baroda Polo Cup Tournament 2015.

The HVR Baroda Polo cup Tournament 2015 was held on Saturday, 7th of November.

The afternoon begun with, an Exhibition match between teams of HVR Baroda Cup and Maharaja Feteh Singh Gaekwad sports foundation. This was the first major match of the Fall-Winter Polo Season for 2015 at the Jaipur Polo Grounds, New Delhi with a fine representation of India’s finest Polo Players from across the country.

Some of the esteemed guests who were present were Sarah Ferguson, Duchess of York , Jyotiraditya Madhavrao Scindia, MP ,Cricket commentator Gautam Bhimani,  Designer Reynu Taandon, Rajeshwari Raj Laxmi from Jaiselmer, Dr. Pravej Ali Ahmed, designer Pawan Sachdev, Interior designer Parull Mahajan,  Jewelery designer

Avshrieya Pratap Singh
Avshrieya Pratap Singh
Entrepreneur Naveen Jindal
Mr.Naveen Jindal
Jyotiraditya Madhavrao Scindia
Jyotiraditya Madhavrao Scindia
Host of the afternoon Mr. Harshavardhan Reddy,Sarah Ferguson, Duchess of York and Princess Pragya Shree
Host of the afternoon Mr. Harshavardhan Reddy,Sarah Ferguson, Duchess of York and Princess Pragya Shree
Princess Asha Raje Gaekwad and Neelam Pratap Rudy
Princess Asha Raje Gaekwad and Neelam Pratap Rudy
Winners of the HVR Baroda Polo Cup Tournament 2015 with Princess Asha Raje Gaekwad and Neelam Pratap Rudy
Winners of the HVR Baroda Polo Cup Tournament 2015 with Princess Asha Raje Gaekwad and Neelam Pratap Rudy

Pooja Vaswani, to name a few.

The finals of the HVR Baroda Polo Cup Tournament was played between the teams of Jindal Panther and Sona Polo where in the key players in the Jindal panther included Mr. Simran Shergill, Naveen Jindal, Mr. Miguel Saravia and Mr. Pratap Singh Kanota while Sona Polo comprised of Mr. Sunjay Kapoor, Mr. Salim Azmi, Mr. Bhawani Singh Kalvi and Mr. Abhimanyu Pathak.

The finals were won by Jindal Panther team.

North India Verdict: Brand Attractiveness – Tata ranks first, Samsung Mobiles 2nd, LG ranks 3rd

ITC, Zara, FSSAI, Haldiram’s and Ranbaxy Gain Higher Brand Attractiveness in North

IMG_6720New Delhi, India, 9th September 2015: This year’s much anticipated and most rigorous brand attractiveness evaluation, India’s Most Attractive Brands Report- a comparison of the attractiveness held in brands, has been released. Tata leads North as the Most Attractive Brand – up three rankings from its All-India ranking, followed by Samsung Mobiles which is down by one. LG ranks 3rd in North – up twelve places from its All-India ranking. Sony is North India’s 4th Most Attractive Brand, down one place from its All-India rank. Honda secures North India’s 5th position, one position up from its All-India ranking and ITC is at 6th in North India up 22 places from its All-India rank. Bajaj at 7th in the North is up two places from its All-India position and Nokia at 8th position is down three places, Dell at 9th in North loses four ranks in its All-India rank and Hewlett-Packard at North India 10th is down two places as compared to All-India ranks. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

  1. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 9 unique brands which feature in top 100 Most Attractive Brands of North India are not seen in the top 100 of the rest of the zones. In a turn-around from 2013’s listing, the majority of brands are from the technology, mobile phones and automobile related categories as opposed to F&B or FMCG. This may indicate that the preferences in North India are changing to align with All-India preferences. Apart from this, some other brands which feature in this zone Top 100 but not in others are FSSAI, Action Shoes, Zara, Siyaram’s, Vimal, Woodland, Sansui, Intex, Skoda, Nissan, Hindustan Unilever, Kent, Blue Star, MTS”, Chandramouli also added.

India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36 Traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur  covering nearly 26% of all the respondents.

Among India’s 1000 Most Attractive brands 230 categories were listed. The categories with the maximum brands were Food & Beverage represented by 160 brands, FMCG represented by 145 brands, Automobile represented by 58 brands and Apparel represented by 56 brands.

Some of the important category leaders in Brand Attractiveness nationally are LIC (BFSI), Bharat Petroleum (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchenware), Birla Cement (Manufacturing), Bata (Personal Accessories), Salman Khan (Personalities), KFC (Retail), Airtel (Telecom) and Indigo Airlines (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About India’s Most Attractive Brands 2015 Report:

India’s Most Attractive Brands 2015 Report (ISBN: 978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million data points and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.

All India Listings –

Category-wise Listings –

Executive Summary –

Celebrity Chef Sanjeev Kapoor’s Recipe App comes to Windows Phone

Microsoft joins hand with celebrity Chef Sanjeev Kapoor …

Microsoft today announced the availability of celebrity chef Sanjeev Kapoor’s Recipe App, developed in association with Hungama Digital Entertainment, on Windows Phone 8.1. Windows Phone users can now learn and cook various cuisines from a repository of more than 8500 recipes from India and around the world, all handpicked by Sanjeev Kapoor and his team of culinary masters.

Celebrity Chef Sanjeev Kapoor said, ““The one thing I have always heard from people is that I have made cooking easy for them, I would say that with this new app Sanjeev Kapoor’s Recipes, I have made it fun as well. This app is like a well laid out buffet, there’s something for everyone. From recipes for everyday dining to festive specials or just a meal for two. There are even recipes that can help you whip up a meal with just whatever’s available in your fridge. The best part about this app is that logging in will win you points as well as exciting gifts. Need anything more?”

Speaking on the occasion, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment said, “The collaboration with Indian culinary Guru and MasterChef Sanjeev Kapoor to create and launch the ‘Sanjeev Kapoor’s Recipes App’ is an exciting venture. With this app, we are proud to bring over 8500 classic recipes by Sanjeev Kapoor along with their detailed descriptions and pictures for references. Moreover, the launch of the app over the Windows platform guarantees increased visibility and access as the service will now be available on the three leading platforms.”

The app offers a number of unique features. The ‘In Your Fridge’ feature offers recipe options to users based on the ingredients that they have at any given moment – thus becoming a last-minute savior on several occasions. If users come across an interesting recipe on the app but do not have all the ingredients on hand, they can use the ‘Shopping List’ feature to send themselves the list via WhatsApp, email or SMS. Additionally, the app also lets users access their favourite recipes even when offline by saving them in the ‘Recipe Box’ section.

Download the Sanjeev Kapoor’s Recipes app from…/9bf692fb-4eca-453a-9076-85b2…

Ambika Sukumar's photo.