HTC launches flagship smartphone HTC U11 priced at INR 51,990 /- in India

revolutionary new squeeze technology HTC Edge Sense for enhanced functionality

– Intelligent personal audio (HTC U Sonic) with
multiple AI assistants

– Highest rated smartphone camera in the world with an
incredible DxOMark 90 score

– Comes with IP67 rating, dust, splash and water

– Powered by Qualcomm® Snapdragon™ 835 Mobile Platform


Nothing feels as close, connected and
personal in our lives as our smartphone. HTC Corporation, a leading
innovator in mobile and virtual reality technology, unveiled its flagship
smartphone, the HTC U11 priced at INR 51,990 /- (MOP) in India today. HTC U11
is the world’s first smartphone with a revolutionary new squeeze technology HTC
Edge Sense which gives users the ability to activate advanced touch and use a
“short squeeze” as well as a “squeeze and hold” for enhanced functionality. It
also has the highest rated smartphone camera in the world with an incredible
DxOMark 90 score1. The HTC U11 will be available on both online
( and offline channels in India from the last week of June ’17 in
Amazing Silver and Brilliant Black colours.

Pre-orders on HTC e-store will start from 17th June
and customers availing the pre-order will receive a free HTC flip-cover worth
INR 1,999 /-. Customers also have an option to avail 10% cash back on the MOP
value of the phone using Standard Chartered Debit or Credit card. This offer is
valid for a limited time-period beginning 26th June‘17. HTC U11 comes with the
latest version of HTC USonic that combines Active Noise Cancellation with the
ability to tune audio to your unique hearing. It also has an IP67 rating and is
dust, splash and is also water-resistant2, so no need to worry about
splashes, spills or dunks. It is the first smartphone to be commercially
released worldwide exclusively powered by the Qualcomm® Snapdragon™ 835 Mobile
Platform. Its stunning liquid glass surface is crafted using Optical Spectrum
Hybrid Deposition.

Speaking during the launch Mr. Faisal Siddiqui,
President South Asia, HTC
said, “We are proud to present our flagship
smartphone – HTC U11 which showcases HTC’s power of innovation by bringing to
discerning customers pioneering technologies that are game-changers in the
industry and reflect our strong focus on R&D and Design. HTC U11 comes
equipped with unique features like Edge Sense that opens the doors to a whole
new world of phone interactions. We are particularly proud of the fact that the
U11 camera has achieved an incredible DxOMark 90 score, making it the
highest rated smartphone ever in DxOMark history also making it the #1
smartphone camera on the market today. We are confident that the HTC U11 will
set new industry standards.”

Mr. Larry Paulson, Vice President and President,
Qualcomm India,
said: “The HTC U11 is powered by the Qualcomm Snapdragon 835
Mobile Platform. The Snapdragon 835 is small in size (10nm), but big on
performance. Users can expect outstanding battery life, jaw dropping
graphics, and cutting-edge camera capabilities. And with the X16 LTE modem, you
also get breakthrough speeds. Power users have a lot to look forward with HTC
U11,” said Larry Paulson, Vice President and President, Qualcomm India.”


U touch –

With a simple squeeze, HTC Edge Sense lets you easily
engage with your phone in an unprecedented yet intuitive way, helping you more
naturally enjoy the things you love like taking photos, opening Facebook, or
launching any of your favourite apps. Want even more touch control? HTC Edge
Sense gives you the ability to activate advanced touch and use a “short
squeeze” as well as a “squeeze and hold” for even more functionality at your
fingertips. And because Edge Sense is based on pressure applied to the side of
the device, it can be used in nearly any condition – including rainy weather
that would normally pose a challenge with capacitive buttons.


HTC Edge Sense lets you easily engage with your phone
in an unprecedented & intuitive way

  • Taking photos – Just lift, squeeze,
    smile, and snap
  • Voice to Text – Lightly squeeze, speak
    your message and send your texts on the go
  • Customize the squeeze gesture: open
    email with just a squeeze


Reflects U – HTC U11’s liquid glass surface is crafted
using Optical Spectrum Hybrid Deposition. By layering highly-refractive
precious minerals across the phone’s back cover along-with the new seamless,
curved look with 5.5” Quad HD 3D lass on both front and back for vivid, crisp
images and text in any light. Plus, HTC U11 is water-resistant2 so
no need to worry about splashes, spills, or dunks.


Tuned to U – HTC U11 comes with the latest version of HTC
that combines Active Noise Cancellation with the ability to tune
audio to your unique hearing. HTC BoomSound Hi-Fi Edition speakers, Dynamic
Range Audio and Upgraded microphones, with new Acoustic Focus technology
enables the best 3D audio recording quality yet to record audio from all
Out of the box, we
will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that offers
great audio performance and wide compatibility with all other devices and


Pictures that move U – HTC U11 has achieved the highest ever rating for a
smartphone camera for both photo and video by independent metric DxOMark1 with
an incredible score of 90. The multi-axis optical stabilization system and
super-fast autofocus in all lighting conditions makes the camera quick,
pictures sharp, and videos smooth. Other innovative features include Auto HDR
for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise
Reduction to remove unwanted noise and deliver the clearest video, UltraSpeed
AutoFocus for faster focus speeds and optical and electronic stabilization
system for steady photos and videos.


The smarter digital companion for U – Three brains are better than one, so inside
HTC U11 you can find three intelligent companions devoted to you: HTC Sense
Companion, Google Assistant,
and Amazon Alexa3.


ge004.png@01D2E690.B7F68030Powerful U – HTC U11 is powered by the Qualcomm® Snapdragon™ 835
Mobile Platform
. You get 25% faster graphics than the HTC 10, with 35% or 3
hours more video playback, 30% or 8 hours more music playback and 43% or 3.5
hours longer web browsing time via a LTE network4. HTC U11 is
available in India with 6GB RAM and 128GB internal storage.


Please see for detailed specifications and more


Notes to

1. Based on
DxOMark ratings:

2. HTC U11 has
an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.

3. Availability
varies by region.

4. Performance
tests are conducted in HTC laboratories using specific HTC devices. Battery
life varies by use and settings. Usage, environment conditions, network
connectivity and other factors may vary the actual outcome.


About HTC

HTC Corporation
aims to bring brilliance to life. As a global innovator in smart mobile devices
and technology, HTC has produced award-winning products and industry firsts
since its inception in 1997, including the critically acclaimed HTC One and
Desire lines of smartphones. The pursuit of brilliance is at the heart of
everything we do, inspiring best-in-class design and game-changing mobile and
virtual reality experiences for consumers around the world. HTC is listed on
the Taiwan Stock Exchange (TWSE: 2498).

# # #


and the HTC logo are the trademarks of HTC Corporation. All other names of
companies and products mentioned herein may be the trademarks of their
respective owners. Qualcomm and Snapdragon are trademarks of Qualcomm
Incorporated, registered in the United States and other countries. Qualcomm
Snapdragon is a product of Qualcomm Technologies, Inc.


For more information,
please visit:


Twitter: @ HTC_IN



Alibaba Mobile Business Group Appoints Damon Xi as Head of UCWeb India, Indonesia

Mr. Damon Xi_Head of UCWeb India & Indonesia_Alibaba Mobile Business Group.jpg


Alibaba Mobile Business Group, part of Alibaba Digital Media and Entertainment, has announced the appointment of Damon Xi as Head of UCWeb India and Indonesia office. In his new role, Damon will be in charge of the UCWeb ecosystem along with content cooperation within India and Indonesia markets. Prior to this, Damon was General Manager of UCWeb India, leading strategic alliance and business development for the company in India.In a significant restructuring announced last month, Alibaba Digital Media and Entertainment Group elevated Jack Huang to President of Alibaba Mobile Business Group and Young Li as Head of International Business Department at Alibaba Mobile Business Group.


UCWeb’s flagship product UC Browser is the number one platform in India and Indonesia with over 50% market share, ahead of Google Chrome and Opera. UC Browser is also the sixth most downloaded application on Android platform in India and has crossed 100 million monthly active users.


India and Indonesia have become most important overseas markets for UCWeb. Over the last 6 years, UCWeb has transformed itself from being the largest mobile browser to a leading content distribution platform in India through the launch and integration of UC News. UC News is a big-data powered content distributor, serving as a one-stop destination for trending and curated news content. It has featured channels on general news, cricket, technology, entertainment, movies, lifestyle, health, and humour. UC News has crossed 100 Million Monthly Active Users (MAUs), rapidly growing in India & Indonesia market since its launch in June 2016.


In January, Alibaba announced a Rs. 2 billion investment to build UCWeb in India and Indonesia over the next two years, by tapping into the potential of user-generated content.  UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its 3 big data clusters set-up in India. The UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News is set to expand to 30,000 contributors by the end of 2017, producing over 10,000 pieces of content daily.


Alibaba Mobile Business Group is part of Alibaba Digital Media and Entertainment which reported a 271 per cent jump, year-on-year, for the fiscal year ended March 31, 2017 with significant contributions from mobile internet services revenue from UCWeb businesses, including mobile search and news feeds, as well as apps and game publishing across China as well as key global markets like India and Indonesia.



About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found


CP Logo

Collection note : SERENITY

We all are living in a world full of stress tensions and polluted environment. this insanity needs
to stop. Designer Charu Parashar works with color “Greenery” in her AUTUMN WINTER
2017 collection and infuses Calmness, Hope and freshness. To further strengthen our
connection with nature and Oneness to the environment to revitalize, reinvigorate and
Oxygenate . Charu compels you to give a deeper thought on appearance and perception and
begins to create a new calm green world to unravel.

Colors: Greenery Green / Peach / Apple red /Lotus Blue
Fabrics Satins/ Silk Georgettes / Raw silk.
Silhouttes are fluid free flowing drapes which have a certain ease once worn and embodies
elegance. The designer has used handcrafted embellishments on the garments predominantly
gold and resham work.
The embroideries depicted through an intricate designs made by branches of trees on the
ensembles reinforcing hope .

The essence of the collection has been shot with sculptures which are nature inspired like the
work of highly acclaimed artists like Jayasri Burman, Narayan Sinha, S. Nanda Gopal, K.S.
Radhakrishnan and Subrata Paul giving the perfect backdrop for the designers thought process.
The merging of fashion and art is an area of keen interest for Charu Parashar and has been
captured beautifully in the A/W 17 lookbook. Their integrated affair is most mesmerizing to the
designer .
Credits: Photographer : Rajiv Srivastava
Venue Courtesy : Art Alive Gallery By Sunaina Anand

Oceedee brings an exclusive Valentine’s Day collection for every date

Love is in the air! With Valentine’s Day around the corner, Oceedee has taken upon them to make you fall in love with your footwear with their special Valentine’s collection. Inspired by the enthralling romance and the gilded shimmer of The Kiss by Gustav Klimt, Oceedee’s Valentine’s Collection recreates the opulence of the most famous kiss in this painting.

The collection showcases a fresh color palette of gold, sea green, pink, tan and black to sweep your loved one off her feet.

Whether you have got a big date planned with your significant other, or you are giving love another chance and going on a first date, or simply having a girls’ night out, the collection offers a beautiful mix of designs for every kind of date.

If you know your affair, we have your styles. Check out below the amazing pairs designed for you –

Mary:  Not a fan of heels? No problem! Romance in style and comfort with our beautiful smoking slippers, Mary. Pair your outfit with a bright shade of Persian green or glam it up with glitter. These flats are perfect for a comfortable and elegant date.


Tamara: Steal the show in these beautiful strappy sandals in sexy stilettos! Its gridded straps wrap perfectly on your feet giving you a sensuous look for an evening date.


Kate: This valentine keep it classy with a pair of block heels, perfect to pair it with any outfit you have in mind for your special Valentine’s date.


Winona: With the right outfit, these leather double d’orsays are a show stopper! Whether they are for dancing or dining, these will grace your feet all night long and put you in the center of attention!


Oceedee shoes are meticulously handcrafted using the fine leathers sourced from India combining the beautiful sole, which is hand cut to attain perfection.

Sizzle up your romance this Valentine and make sure you log to shop your perfect pair from our collection starting Rs 2,999/- onwards or send a beautiful e-gift card to your Valentine.

About Oceedee:

OCEEDEE is an accessible luxury brand for high quality shoes that inspires a sense of glamor, confidence and sensuality in the modern day woman.

Passion, Innovation and Luxury are at the heart of the brand’s philosophy. These values are reflected at every level from our inspired designs to meticulous craftsmanship, and made to last quality with a promise to deliver “Fashion without compromise”.

First of its kind in India, OCEEDEE’s online design studio allows women to customize their shoes and let their imagination come alive. It is a simple and fun platform to select and customize from our capsule collections or design their own shoes. It offers more than nine billion unique combinations using close to 250 styles, 50 leathers and 13 different heels. It allows women to envision their masterpiece, personalize it, and preview their own creation before ordering their perfect pair.

IWP presents Mélange: a platform that ignite the woman power for a Developing India


Mélange, the annual celebration of Women Empowerment & Education by IWP is an event filled with an ample of happenings like Fashion Show (Ethnic, Indo-western and Western), Rock show, Play, Musical and Dance performances etc.


Melange is a platform that believes that a professionally educated student with access to a network of professionals and opportunities to work outside of her community is more likely to have the passion, knowledge, and access to information required to navigate her education.

While the present reality is that many talented students are not getting enough opportunity to present and perform their skills that can create ripple in professional network. They don’t have a sustainable talent show stage where they can find people who can mentor them for a longer run.

Melange, aims to give students a plethora of information and open access to professionals in the Fashion and lifestyle. With its meet and greet and guidance networking, it wants to connect students with active professionals who have themselves gone through business’s complex system and can provide advice and ideas. It expects to see the IWP girls exposed to the realities of post education and for them to develop a working intuition of how to navigate their futures.


International Women Polytechnic, a decade-old polytechnic established & run by KLGR Educational Society having different branches in Delhi & UP. The Institute has been working for the social and economic upliftment of women, particularly those belonging to weaker and downtrodden section of the society.


This year the event will grace by few prominent people like Ms. Meenakshi Lekhi (An Indian Member of Parliament in the Lok Sabha from New Delhi constituency and national spokesperson of Bharatiya Janata Party and a Supreme Court of India lawyer) , Ms. Parvathy Omanakuttan (Miss India 2008 and  first runner-up at Miss World 2008), Ms. Setu Kumar (Contestent, Miss World), Ms. Lotti (Theatre & Acting Personality), Ms. Swareena Singh (Finalist from Femina Miss india 1999),             Ms. Ila Valia (Director of a leading modeling & acting Institute) and renowned international models and the management of IWP and around 2000 Students on 26th November 2016 at 6:00 Pm at Jawaharlal Nehru Stadium, New Delhi.



Band Baaja Boys by Rachna Singh!

Band Baaja Boys by Rachna Singh!

This post marks the entry of a new book in the pool of a million others, but yet different.

This new book that we speak about here is the latest laughter riot by famous humour writer, Rachna Singh, published by Amaryllis.

Know Your Author

Rachna Singh, born and brought up in Allahabad, or as every other Allahabadi calls it, illahabad; completed her high school from St Mary’s Convent and was a psychology student from University of Allahabad. She believes that she has inherited the wits of her father and the love for writing from her mother, who herself writes every now & then!

A mother of two, one studious kid and the other who requires a search party sent out every night, debuted her career by ‘Dating, Diapers and Denial’, the three stages of a couple’s life!

Rachna was diagnosed with Breast Cancer in early 2015, that is when she started with Band, Baaja, Boys! She also blogged about her struggle against Breast Cancer, named ‘A breast beating diagnosis’.

Read about it here:

All fit and well now, she claims it to be the best work of her life, and says that it kept her above the surface during the painful chemo!

Reportingdrone by foodmaniacs was recently in an interactive session with Rachna, courtesy: Delhi Book Lovers!

Being from a small town, she puts forward the gaps between the two separate types of lifestyle carried out. Be it the way people speak in Allahabad, or the ample amount of time the people of Lucknow have to redo a scene because they want a different answer to the question they asked, to the hustle bustle of the city life.

The fact that Allahabad and Lucknow are just 200kms away, yet the cultural difference amazes her!

She has had been residing in many different cities, Allahabad in her earlier years, Lucknow for a brief period, and Japan for work!

Her personal choice as to settle down in one of these cities would be Lucknow.

Lucknow, for the love to the lip smacking food that they have there, and to die for tehzeeb.  She also quoted an instance where a shopkeeper’s first word to her was ‘Hukum’ as soon as she settles down in his shop.

In one of her letters to her daughter on the blog, who appeared for her 10th boards this year, she asks her to do things that are considered a sin in the board year like writing a song, dancing in the rain, watching the clouds, and learn to be happy!

On a one to one conversation with her, she says after seeing death so closely; it has become so important for her to just live life to the fullest, without worrying about what might happen in the future, reaping each moment of life as it comes!

While excerpt reading, Rachna laughed a lot herself when a little kid who accompanied his parents asked what the term means when she mentioned, ‘Ladies problem’.

The excerpts that were read out gave an idea of how fun the book would be, and how hard it would leave one laughing. She doesn’t believe in getting a celebrity to market her book or asking other authors to promote it, but to get honest reviews from regular readers.

Grab this laugh – o – coaster from your nearest bookstores or order from Flipkart/Amazon!

Lianne Texeira to play the lead in Culture Machine’s ‘Alisha’

          Lianne Texeira to play the lead in Culture Machine’s ‘Alisha’

~ Sara Hashmi of Dil Dhadhakne Do fame also plays a key character in the series ~


Lianne Texeira is not a new name in fashion industry. After featuring in commercials for a number of leading brands such as L’Oreal, Vivel, MTV and Channel V among many others, Lianne is now all set to make her acting debut in the online entertainment space with ‘Alisha’, which will air on Culture Machine’s lifestyle channel Blush starting December 4, 2015.

Lianne plays the role of 24-year-old fashion blogger turned investigator Alisha. A Goan Bombayite dwelling in Bandra, she is young, spunky and urban girl next door and has a Sherlockian eye for detail. Although, fashion is her occupation of choice, her attitude is of a detective. Bohemian at heart and lover of fashion, music and adventure, Alisha mixes work with pleasure by being a consulting detective in fashion industry. Stylish in every sense, Alisha follows and sets the fashion trends on one hand, while solving small time crime mysteries in the fashion industry on the other. Alongside Alisha is her best friend forever Tania Rampal aka Tanny played by Sara Hashmi of Dil Dhadhakne Do fame. Tanny is Alisha’s childhood friend and a loyal partner in everything, be it gossips or chocolates.

Lianne as Alisha

Speaking about Alisha, Lianne Texeira said, “I am extremely excited about Alisha. It was a lot of fun playing the character more so because I am fashion blogger in real life as well, hence it felt like an extension to my own self on screen. I feel Alisha will form great connect with the viewers owing to her urban girl next door image topped with presence of mind to solve mysteries. It has been great working with the team at Culture Machine and I hope it won’t be long before Alisha makes a comeback with Season 2!”

 Alisha is a crime investigative series set in the backdrop of fashion industry. Season 1 of the series will have 10 episodes shot in smooth and fast paced narratives. Each episode will revolve around a criminal activity with Alisha sifting through the clues in her own style while continuing to hob nob with crème de la crème of the fashion industry.

 Tune-in to BLUSH on Saturday, 4th December to enter the world of Alisha!

Link –


About Culture Machine

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content. Culture Machine has offices and studio facilities in Mumbai, Delhi and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore. With over 4 million subscribers Culture Machine clocks in 1 Billion Monthly Watch Minutes