UCWeb Data Traffic Report: Cricket-related Content Consumption Soars 230% in 2017; Virat Kohli Most Popular Player

 

UCWeb Registers User Traffic of 0.75 Billion During IPL and ICC Champions Trophy 2017

Cricket Frenzy Part 2.jpgConsumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms – UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. This is according to a data report, titled Insights into India’s Cricket Frenzy, released by UCWeb, a business within Alibaba Mobile Business Group. More than 50% of the country’s population logged on to the UCWeb platforms over the last 3 months for cricket scores and updates.

Cricket makes up for 68% of all sports-related content consumed on UC News. On a daily basis, over 3 million cricket fans checked into the UC Platform to consume cricket-related content, clocking in 7 million hours of cumulative content reading – a jump of 230% from last year. UC Platform saw maximum traction from the cities of Lucknow, Pune, Bhopal and Delhi and Mumbai. UC Cricket, a key component within UC Browser, was first introduced in 2013 to offer news and updates about cricket matches. It has now evolved to become a comprehensive cricket content platform. For the latest cricket season, UC News, content and news distribution platform of UCWeb, introduced a special section to offer comprehensive news and cricket-related content for the users.

Cricket Frenzy Part 1.jpg

The IPL Final was the most watched match of the IPL season with 21 million views and Kolkata Knight Riders emerged as the Most Popular Team of IPL 2017, followed by Mumbai Indians and Delhi Daredevils. Captain of the National Cricket team, Virat Kohli remains the most popular player, clocking readership of over 32 million across 4600 articles. Rohit Sharma, Gautam Gambhir, Yuvraj Singh and Zaheer Khar were the other top-read cricketers.

 

Commenting on the insights from the report, Young Li, Head of International Business Department, Alibaba Mobile Business Group said, “Cricket remains the most popular sport in India with mobile internet driving consumption of digital cricket content. UCWeb has been at the forefront of this change with its revamped UC Cricket and the UC News’ We-Media Blogger Program, a common platform that brings viewpoints from celebrities, bloggers, key influencers and the common man to a single place. This season, over 2000 We-Media writers posted 6,000 pieces of original cricket content on UC News, garnering total Page Views of over a billion.”

 

Last month, UC News ran an innovative IPL campaign “Match ki Kahaani, Celebs ki Zubaani” with #MasalaCommentary, bringing together multiple celebrities for app-based commentary on the IPL matches. UC News live streamed the chat and activities on its app, garnering a total of over 6.6 million views. Meanwhile, UC Browser is the sixth most downloaded application on Android platform in India with over 100 million Monthly Active Users.

 

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

 

 

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 3 languages including Hindi, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.

HTC launches flagship smartphone HTC U11 priced at INR 51,990 /- in India

Combines
revolutionary new squeeze technology HTC Edge Sense for enhanced functionality

– Intelligent personal audio (HTC U Sonic) with
multiple AI assistants

– Highest rated smartphone camera in the world with an
incredible DxOMark 90 score

– Comes with IP67 rating, dust, splash and water
resistant

– Powered by Qualcomm® Snapdragon™ 835 Mobile Platform

 

Nothing feels as close, connected and
personal in our lives as our smartphone. HTC Corporation, a leading
innovator in mobile and virtual reality technology, unveiled its flagship
smartphone, the HTC U11 priced at INR 51,990 /- (MOP) in India today. HTC U11
is the world’s first smartphone with a revolutionary new squeeze technology HTC
Edge Sense which gives users the ability to activate advanced touch and use a
“short squeeze” as well as a “squeeze and hold” for enhanced functionality. It
also has the highest rated smartphone camera in the world with an incredible
DxOMark 90 score1. The HTC U11 will be available on both online
(Amazon.in) and offline channels in India from the last week of June ’17 in
Amazing Silver and Brilliant Black colours.

Pre-orders on HTC e-store will start from 17th June
and customers availing the pre-order will receive a free HTC flip-cover worth
INR 1,999 /-. Customers also have an option to avail 10% cash back on the MOP
value of the phone using Standard Chartered Debit or Credit card. This offer is
valid for a limited time-period beginning 26th June‘17. HTC U11 comes with the
latest version of HTC USonic that combines Active Noise Cancellation with the
ability to tune audio to your unique hearing. It also has an IP67 rating and is
dust, splash and is also water-resistant2, so no need to worry about
splashes, spills or dunks. It is the first smartphone to be commercially
released worldwide exclusively powered by the Qualcomm® Snapdragon™ 835 Mobile
Platform. Its stunning liquid glass surface is crafted using Optical Spectrum
Hybrid Deposition.

Speaking during the launch Mr. Faisal Siddiqui,
President South Asia, HTC
said, “We are proud to present our flagship
smartphone – HTC U11 which showcases HTC’s power of innovation by bringing to
discerning customers pioneering technologies that are game-changers in the
industry and reflect our strong focus on R&D and Design. HTC U11 comes
equipped with unique features like Edge Sense that opens the doors to a whole
new world of phone interactions. We are particularly proud of the fact that the
U11 camera has achieved an incredible DxOMark 90 score, making it the
highest rated smartphone ever in DxOMark history also making it the #1
smartphone camera on the market today. We are confident that the HTC U11 will
set new industry standards.”

Mr. Larry Paulson, Vice President and President,
Qualcomm India,
said: “The HTC U11 is powered by the Qualcomm Snapdragon 835
Mobile Platform. The Snapdragon 835 is small in size (10nm), but big on
performance. Users can expect outstanding battery life, jaw dropping
graphics, and cutting-edge camera capabilities. And with the X16 LTE modem, you
also get breakthrough speeds. Power users have a lot to look forward with HTC
U11,” said Larry Paulson, Vice President and President, Qualcomm India.”

ge003.png@01D2E690.B7F68030 

U touch –

With a simple squeeze, HTC Edge Sense lets you easily
engage with your phone in an unprecedented yet intuitive way, helping you more
naturally enjoy the things you love like taking photos, opening Facebook, or
launching any of your favourite apps. Want even more touch control? HTC Edge
Sense gives you the ability to activate advanced touch and use a “short
squeeze” as well as a “squeeze and hold” for even more functionality at your
fingertips. And because Edge Sense is based on pressure applied to the side of
the device, it can be used in nearly any condition – including rainy weather
that would normally pose a challenge with capacitive buttons.

 

HTC Edge Sense lets you easily engage with your phone
in an unprecedented & intuitive way

  • Taking photos – Just lift, squeeze,
    smile, and snap
  • Voice to Text – Lightly squeeze, speak
    your message and send your texts on the go
  • Customize the squeeze gesture: open
    email with just a squeeze

 

Reflects U – HTC U11’s liquid glass surface is crafted
using Optical Spectrum Hybrid Deposition. By layering highly-refractive
precious minerals across the phone’s back cover along-with the new seamless,
curved look with 5.5” Quad HD 3D lass on both front and back for vivid, crisp
images and text in any light. Plus, HTC U11 is water-resistant2 so
no need to worry about splashes, spills, or dunks.

 

Tuned to U – HTC U11 comes with the latest version of HTC
USonic
that combines Active Noise Cancellation with the ability to tune
audio to your unique hearing. HTC BoomSound Hi-Fi Edition speakers, Dynamic
Range Audio and Upgraded microphones, with new Acoustic Focus technology
enables the best 3D audio recording quality yet to record audio from all
directions.
Out of the box, we
will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that offers
great audio performance and wide compatibility with all other devices and
earphones.

 

Pictures that move U – HTC U11 has achieved the highest ever rating for a
smartphone camera for both photo and video by independent metric DxOMark1 with
an incredible score of 90. The multi-axis optical stabilization system and
super-fast autofocus in all lighting conditions makes the camera quick,
pictures sharp, and videos smooth. Other innovative features include Auto HDR
for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise
Reduction to remove unwanted noise and deliver the clearest video, UltraSpeed
AutoFocus for faster focus speeds and optical and electronic stabilization
system for steady photos and videos.

 

The smarter digital companion for U – Three brains are better than one, so inside
HTC U11 you can find three intelligent companions devoted to you: HTC Sense
Companion, Google Assistant,
and Amazon Alexa3.

 

ge004.png@01D2E690.B7F68030Powerful U – HTC U11 is powered by the Qualcomm® Snapdragon™ 835
Mobile Platform
. You get 25% faster graphics than the HTC 10, with 35% or 3
hours more video playback, 30% or 8 hours more music playback and 43% or 3.5
hours longer web browsing time via a LTE network4. HTC U11 is
available in India with 6GB RAM and 128GB internal storage.

 

Please see htc.com for detailed specifications and more
information.

 

Notes to
Editors:

1. Based on
DxOMark ratings: dxomark.com/Mobiles.

2. HTC U11 has
an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.

3. Availability
varies by region.

4. Performance
tests are conducted in HTC laboratories using specific HTC devices. Battery
life varies by use and settings. Usage, environment conditions, network
connectivity and other factors may vary the actual outcome.

 

About HTC

HTC Corporation
aims to bring brilliance to life. As a global innovator in smart mobile devices
and technology, HTC has produced award-winning products and industry firsts
since its inception in 1997, including the critically acclaimed HTC One and
Desire lines of smartphones. The pursuit of brilliance is at the heart of
everything we do, inspiring best-in-class design and game-changing mobile and
virtual reality experiences for consumers around the world. HTC is listed on
the Taiwan Stock Exchange (TWSE: 2498). www.htc.com

# # #

 

HTC, HTC One
and the HTC logo are the trademarks of HTC Corporation. All other names of
companies and products mentioned herein may be the trademarks of their
respective owners. Qualcomm and Snapdragon are trademarks of Qualcomm
Incorporated, registered in the United States and other countries. Qualcomm
Snapdragon is a product of Qualcomm Technologies, Inc.

 

For more information,
please visit:

Website: www.htc.com/in/

Twitter: @ HTC_IN

Facebook: https://www.facebook.com/HTCIndia

 

Alibaba Mobile Business Group Appoints Damon Xi as Head of UCWeb India, Indonesia

Mr. Damon Xi_Head of UCWeb India & Indonesia_Alibaba Mobile Business Group.jpg

 

Alibaba Mobile Business Group, part of Alibaba Digital Media and Entertainment, has announced the appointment of Damon Xi as Head of UCWeb India and Indonesia office. In his new role, Damon will be in charge of the UCWeb ecosystem along with content cooperation within India and Indonesia markets. Prior to this, Damon was General Manager of UCWeb India, leading strategic alliance and business development for the company in India.In a significant restructuring announced last month, Alibaba Digital Media and Entertainment Group elevated Jack Huang to President of Alibaba Mobile Business Group and Young Li as Head of International Business Department at Alibaba Mobile Business Group.

 

UCWeb’s flagship product UC Browser is the number one platform in India and Indonesia with over 50% market share, ahead of Google Chrome and Opera. UC Browser is also the sixth most downloaded application on Android platform in India and has crossed 100 million monthly active users.

 

India and Indonesia have become most important overseas markets for UCWeb. Over the last 6 years, UCWeb has transformed itself from being the largest mobile browser to a leading content distribution platform in India through the launch and integration of UC News. UC News is a big-data powered content distributor, serving as a one-stop destination for trending and curated news content. It has featured channels on general news, cricket, technology, entertainment, movies, lifestyle, health, and humour. UC News has crossed 100 Million Monthly Active Users (MAUs), rapidly growing in India & Indonesia market since its launch in June 2016.

 

In January, Alibaba announced a Rs. 2 billion investment to build UCWeb in India and Indonesia over the next two years, by tapping into the potential of user-generated content.  UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its 3 big data clusters set-up in India. The UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News is set to expand to 30,000 contributors by the end of 2017, producing over 10,000 pieces of content daily.

 

Alibaba Mobile Business Group is part of Alibaba Digital Media and Entertainment which reported a 271 per cent jump, year-on-year, for the fiscal year ended March 31, 2017 with significant contributions from mobile internet services revenue from UCWeb businesses, including mobile search and news feeds, as well as apps and game publishing across China as well as key global markets like India and Indonesia.

 

 

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found atwww.ucweb.com.

​NEXA AND WORLDWIDE MEDIA LAUNCH 

‘NEXA JOURNEYS ON ASIAN HIGHWAY 1 DRIVEN BY S-CROSS’

A UNIQUE TRAVEL & ADVENTURE SERIES FEATURING CELEBRITIES FROM DIFFERENT WALKS OF LIFE 

TO PREMIERE ON MAY 21ST ONLY ON DISCOVERY CHANNELS

Much to the delight of car fanatics and travel junkies, ‘NEXA Journeys On Asian Highway 1 Driven By S-Cross, the first ever travel show covering the entire stretch of the Asian highway is all set to launch this month. The series will showcase the less explored territory which has raised curiosity amongst the discerning traveler’s keen to take up the journey on the ultimate cross country road trip. The adventurous journey of five celebrities on Asian Highway 1 (AH1), will premiere on 21st May at 7:30 pm only on Discovery Channels (Discovery, Discovery Turbo and Discovery HD)

 

This one-of-a-kind travel show brings together an exclusive partnership between Nexa, symbolic for new experiences, and WorldWide Media, a leading lifestyle and entertainment company. To provide a stunning cinematic experience for its viewers, this show will capture the journey of five different travelers and celebrities on the most adventurous unexplored terrain.

Speaking on the initiative Mr. R.S. Kalsi (Executive Director, Marketing & Sales, Maruti Suzuki) said, “NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers. NEXA Journeys is not just about being able to explore new places; it’s about indulging your senses and experiencing new things, trying something unthought-of. Tasting the feeling that money can’t buy. NEXA Journeys on Asian Highway 1’, is one-of-a-kind travel show that aims to provide a new exclusive format for experience seekers.” 

Commenting the launch, Deepak Lamba, CEO- Worldwide Media said, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.

Identifying the travelers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and an auto enthusiast. Basis this, five celebrities were chosen, who associated strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.

Actress Pallavi Sharda, Chef Saransh Goila, Fashion photographer Taras Taraporvala, Editor of TopGear Magazine Girish Karkera, Singer Natalie Di Luccio, Professional race car driver Hussein Kachwala, Cinematographer Sai Sanil, Media consultant Naved Farooqui, Musician Kunal Kundu and PR consultant and content writer Madhurima Roy will be seen on board taking this life-changing experiential journey. Apart from this, the show will also encapsulate and showcase the different passion of each of the participants such as acting, cooking, photography, singing and writing. 

This seven episode series will cover the journey of a lifetime for these 10 people which begins from Delhi, as they travel through UP to Varanasi, exploring the treasure trove of culture the oldest city in the world has to offer. Crossing Jorhat in Assam they visit the serene tea gardens as they continued to Majuli the biggest river island in the world situated in the Brahmaputra. Here they experience the unique culture of the locals, travelling on-board ferries which are a way of life on this island. Moving on further to Kohima, a hilly district in Nagaland, they discover the indigenous tribes, their music and the matriarchal society characteristic to most north eastern states. From here their next stop was Manipur to witness the border town of Moreh, located on the India-Myanmar border in the Chandel district, which ignited a sense of patriotism amongst the travelers. Further they crossed the borders of India and move into Bagan in Myanmar known for the Bagan Archaeological Area, where more than 2,000 Buddhist monuments tower over the pristine green plains, this also gave our travelers a peak into the Buddhist culture. In the final leg of the trip, they begin their journey from Myanmar to Bangkok in Thailand which marks the completion of this epic journey.

10 traveller’s, 4325 kilometers, 3 nations, one long road trip, here it’s not about the destination but about the journey, experiencing the new, the different and the diverse, exactly what this road trip offers.

Watch ‘NEXA JOURNEYS ON ASIAN HIGHWAY 1 DRIVEN BY S-CROSS’ only on Discovery Channel every Sunday at 7:30pm 
About NEXA

NEXA is a ‘new premium’ automotive experience for the discerning customer by Maruti Suzuki India Limited on the strong pillars of Pampering, Innovation, Global Standards and Reliability. It is first of a kind breakthrough modern automotive retail channel which has an exclusive network of new age automotive showrooms across India. These showrooms offer an exciting range of premium vehicles apart from the existing sales channel of Maruti Suzuki. S-Cross, India’s first premium crossover and Baleno, the premium hatchback are being exclusively retailed through NEXA. 

 

About Worldwide Media:

Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates, and publishes Filmfare – India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends and BBC Knowledge are other exciting titles from Worldwide Media.

 

​EPIC Channel – Celebrating Rabindranath Tagore’s Birthday 

EPIC to celebrate Rabindranath Tagore’s birthday by telecasting four stories adapted to the small screen by renowned director Anurag Basu.

To celebrate the birthday of polymath Rabindranath Tagore, EPIC channel will telecast four of his stories on 7 May 2017. These stories have been adapted to the screen by acclaimed director Anurag Basu. 

This especially curated programming of the channel’s widely appreciated show Stories By Rabindranath Tagore has been scheduled from 2pm – 5pm and 8pm – 11pm. The afternoon slot will telecast back-to-back episodes of the popular story Chokher Bali. Evening slot will air three different stories – Kabuliwala, Detective and Aparichita. 

The stories bring to life the timeless characters created by Gurudev and have been exceptionally portrayed by renowned actors like Radhika Apte and Abigain Jain in lead roles.   

Alibaba Group’s UC News Registers 100 Million Active Users in India and Indonesia

 

UC Browser Most Popular Browser in India with 43 % Internet Usage Market Share

UCWeb, an Alibaba Mobile Business Group company, today announced that its latest product, UC News, has crossed 100 Million Monthly Active Users (MAUs) in India and Indonesia. With 100 million daily article views, UC News has rapidly grown in India & Indonesia market since its launch in June 2016. UCWeb is augmenting its focus on digital content aggregation and distribution in the world’s second largest internet market, India.

Talking on the latest milestone, Jack Huang, President-Overseas Business, Alibaba Mobile Business Group, said “We are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Users are embracing diverse digital content and their appetite for such content is being met by UC News. Going forward, we are also targeting more diversified and localised content on our platform by end of 2017 to make the local content ecosystem stronger. With over 100 million MAUs, UCWeb envisions itself as powerful as Google and Facebook and aims to bring the global mobile internet to an era of ‘GUF’ (Google, UCWeb and Facebook).”

Leading the user-generated content ecosystem in India, UC News recently announced The We-Media Reward Plan 2.0 for self-publishers, bloggers & independent writers with an initial investment of 50 Million INR. UCWeb is investing 2 Billion INR for driving content distribution in India over the next 2 years. With the changing mobile internet landscape, UCWeb has adopted a strategy of becoming a content distribution platform from being a browsing tool by engaging and aggregating diverse form of content on its platforms – UC Browser and UC News. UC Browser is now the preferred option for mobile browsing and an ideal platform for accessing different kinds of content.

In a recently released report, UC Browser has achieved the highest browser market share in India, according to leading web analytics firm StatCounter. UC Browser is now the most popular browser in India in terms of internet usage across all platforms combined (Mobile, Desktop, Tablet, Console) with a market share at 43.31% followed by Chrome at 36.07% and Opera at 8.34%. UC Browser is also the dominant browser for mobile internet in India with over 100 mn Monthly Active Users (as of Sept 2016).

Indians are amongst the world leaders in terms of internet usage on mobile phones. According to StatCounter, internet usage in India by desktop and tablet fell from 33.2% in January 2016 to 21% this year. Mobile internet usage jumped from 66.8% to 79% over the same time period.

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found atwww.ucweb.com.

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 3 languages including Hindi, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.

 

HTC launches U Play U Series of smartphones that are all about U

image

HTC Corporation, a leading innovator in mobile and virtual reality technology, today unveiled the HTC U Play smart phone in the Indian market. The smartphone is attractively priced at Rs.39,990 (MOP) that is brilliant, unique, sophisticated and a reflection of everything that is beautiful. The smartphones comes with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of Mega Pixel and Ultra Pixel camera technology on the front to provide vivid light, color and detail.

The HTC U Play come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 10 % cash back on the MOP value of both the phones using Standard Chartered Debit and Credit Card. This offer is valid till 31st May ’17.The phone will be available from mid-March ’17 respectively

HTC U Play comes in with a 64 GB memory variant with a 5.2” perfectly symmetric thin design takes brilliant selfies with 16 MP main camera and 16 MP and Ultra PixelTM front camera. The phone is available in Iceberg White, Indigo Blue, Black Oil and Cosmic Pink Gold colours in the India market. It also has HTC U Sonic which analyses your inner ears with sonic pulse, and then adapts audio to you. With new UI, HTC Sense Companion which comes with voice recognition built-in. Hence, it’s able to respond to your voice. Just say the word to navigate your phone, take or reject incoming calls, snooze or dismiss an alarm, send messages and even begin hands-free navigation.

Notes to editors:
Insurance coverage value is equivalent only to the MOP value of the phone.
Inbox accessories may vary from country to country. Please check with an authorized retailer or operator for availability. HTC USonic compatible with USB-C connection only.
HTC Sense Companion retrieves information from third party websites and databases. HTC is not responsible for the accuracy of such third party content.

About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). http://www.htc.com
# # #

HTC, HTC One and the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please see htc.com.