​NEXA AND WORLDWIDE MEDIA LAUNCH 

‘NEXA JOURNEYS ON ASIAN HIGHWAY 1 DRIVEN BY S-CROSS’

A UNIQUE TRAVEL & ADVENTURE SERIES FEATURING CELEBRITIES FROM DIFFERENT WALKS OF LIFE 

TO PREMIERE ON MAY 21ST ONLY ON DISCOVERY CHANNELS

Much to the delight of car fanatics and travel junkies, ‘NEXA Journeys On Asian Highway 1 Driven By S-Cross, the first ever travel show covering the entire stretch of the Asian highway is all set to launch this month. The series will showcase the less explored territory which has raised curiosity amongst the discerning traveler’s keen to take up the journey on the ultimate cross country road trip. The adventurous journey of five celebrities on Asian Highway 1 (AH1), will premiere on 21st May at 7:30 pm only on Discovery Channels (Discovery, Discovery Turbo and Discovery HD)

 

This one-of-a-kind travel show brings together an exclusive partnership between Nexa, symbolic for new experiences, and WorldWide Media, a leading lifestyle and entertainment company. To provide a stunning cinematic experience for its viewers, this show will capture the journey of five different travelers and celebrities on the most adventurous unexplored terrain.

Speaking on the initiative Mr. R.S. Kalsi (Executive Director, Marketing & Sales, Maruti Suzuki) said, “NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers. NEXA Journeys is not just about being able to explore new places; it’s about indulging your senses and experiencing new things, trying something unthought-of. Tasting the feeling that money can’t buy. NEXA Journeys on Asian Highway 1’, is one-of-a-kind travel show that aims to provide a new exclusive format for experience seekers.” 

Commenting the launch, Deepak Lamba, CEO- Worldwide Media said, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.

Identifying the travelers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and an auto enthusiast. Basis this, five celebrities were chosen, who associated strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.

Actress Pallavi Sharda, Chef Saransh Goila, Fashion photographer Taras Taraporvala, Editor of TopGear Magazine Girish Karkera, Singer Natalie Di Luccio, Professional race car driver Hussein Kachwala, Cinematographer Sai Sanil, Media consultant Naved Farooqui, Musician Kunal Kundu and PR consultant and content writer Madhurima Roy will be seen on board taking this life-changing experiential journey. Apart from this, the show will also encapsulate and showcase the different passion of each of the participants such as acting, cooking, photography, singing and writing. 

This seven episode series will cover the journey of a lifetime for these 10 people which begins from Delhi, as they travel through UP to Varanasi, exploring the treasure trove of culture the oldest city in the world has to offer. Crossing Jorhat in Assam they visit the serene tea gardens as they continued to Majuli the biggest river island in the world situated in the Brahmaputra. Here they experience the unique culture of the locals, travelling on-board ferries which are a way of life on this island. Moving on further to Kohima, a hilly district in Nagaland, they discover the indigenous tribes, their music and the matriarchal society characteristic to most north eastern states. From here their next stop was Manipur to witness the border town of Moreh, located on the India-Myanmar border in the Chandel district, which ignited a sense of patriotism amongst the travelers. Further they crossed the borders of India and move into Bagan in Myanmar known for the Bagan Archaeological Area, where more than 2,000 Buddhist monuments tower over the pristine green plains, this also gave our travelers a peak into the Buddhist culture. In the final leg of the trip, they begin their journey from Myanmar to Bangkok in Thailand which marks the completion of this epic journey.

10 traveller’s, 4325 kilometers, 3 nations, one long road trip, here it’s not about the destination but about the journey, experiencing the new, the different and the diverse, exactly what this road trip offers.

Watch ‘NEXA JOURNEYS ON ASIAN HIGHWAY 1 DRIVEN BY S-CROSS’ only on Discovery Channel every Sunday at 7:30pm 
About NEXA

NEXA is a ‘new premium’ automotive experience for the discerning customer by Maruti Suzuki India Limited on the strong pillars of Pampering, Innovation, Global Standards and Reliability. It is first of a kind breakthrough modern automotive retail channel which has an exclusive network of new age automotive showrooms across India. These showrooms offer an exciting range of premium vehicles apart from the existing sales channel of Maruti Suzuki. S-Cross, India’s first premium crossover and Baleno, the premium hatchback are being exclusively retailed through NEXA. 

 

About Worldwide Media:

Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates, and publishes Filmfare – India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends and BBC Knowledge are other exciting titles from Worldwide Media.

 

UC News joins hands with Balaji Motion Pictures to promote upcoming romantic musical ‘Half Girlfriend’

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https://www.youtube.com/watch?v=RprB7z9D5rw

 

As a part of the campaign, UC News conducted a live chat session with stars Arjun Kapoor and Shraddha Kapoor, as well as noted author Chetan Bhagat on its platform on 14 May, 2017. Over 10,000 questions were popped up by the fans for the celebrities. A special section on the platform has also been dedicated to exclusive review of the movie by the UC We-Media bloggers. Not just that, UC News also launched an integration with the H5 game on May 6th, letting fans play ‘Know Who is Your Half Girlfriend’.

Young Li, Head of UC News said, “The move is part of our increased focus on offering diverse and comprehensive content options on the mobile. UC News is helping brands and content providers connect with masses by taking their content to our 100 million monthly active users in India.”

Ruchikaa Kapoor, Head of Balaji Motion Picturesadds, “Half Girlfriend has captured the imagination of the youth and has become New India’s newest relationship status. The content has cut across demographics, leveling the playing field for content consumption across cities. Moreover, the songs are a story in itself and we’re glad that we’ve partnered with UC News to further amplify and integrate our content offering.”

Half Girlfriend’, slated to release on 19th May 2017, is based on the bestseller ‘Half Girlfriend’ written by Chetan Bhagat. The film, directed by Mohit Suri, is produced by EktaKapoor’s Balaji Motion Pictures, Mohit Suri & Chetan Bhagat and stars Arjun Kapoor and Shraddha Kapoor in lead roles.The music of the film is a runaway hit with the audiences across and is already considered to be the ‘Album of the year’.
About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

Karishma Kapoor Launches New Blue Mount Alkaline RO and UV Filter

Vishal Gupta and Karisham Kapoor launching the  New Alkaline RO and UV  Filter- BLUE MOUNT ADVANCE+ .JPG

Blue Mount, India’s leading manufacturer of water purification systems, introduced its new alkaline RO and UV filter, priced at Rs 17,490 today with renowned actress Karishma Kapoor doing the honours.

Managing director of Blue Mount Appliances, Vishal Gupta, said that his company’s mission is to provide pure and safe drinking water to the common man to promote a healthy lifestyle.

Blue Mount was adjudged Asia’s Greatest Brand earlier this year because of its contribution to find a solution to major global water problems that affect health. One of the fastest growing companies of its kind, Blue Mount is creating milestones with its leadership role in the domain of water purification. The company’s unique technology bringsthe power of RO without mixing purified water with the impure variety to maintain the TDS.

Besides focussing on skin health and stamina, the product addresses a range of health issues like mental growth, immunity, weight management, and bone strength.

The new Blue Mount alkaline RO and UV filter is fitted with smart protector technology which maintains the pHlevel and ultraviolet filtration. With a catchy design, it consists of a hygienic tap outlet. Easy to install and maintain, the product comes with external and built-In storageoptions.

Unveiling the product, Kapoorsaid, “Blue Mount understands theneed of pure water for every individual. Thepurification hassles that most water purifiers bring with them are absent in the Blue Mount range of filters.”

Assuring of safety and quality of the product, Gupta said, “We have a highly qualified team of experts who are completely devoted to crafting technology that is powerful, safe and of superior quality.”

He informed that his company has a wide range of products to cater to the diverse needs of Indians.

Blue Mount boasts of one of the best and widest service network across the country. The company is bolstering its presence in emerging markets.

Blue Mount RO has dynamic plans to extend its footprint at pan-India level. With an industrious  growth of 20-25% every month, the company’s network is growing fast in addition to introduction of new locations. While undertaking the challenge well to attain acknowledgement in the metropolitan cities where people are more brand conscious, it is also getting recognized in non-metropolitan cities rapidly, considering the quality of water and affordable budget. It registered an increment in e-commerce business in the previous month.

With respect to expansion at pan-India level, Blue Mount has a successful reach in Jammu, Haryana, Punjab, Bihar, UP and Rajasthan in the North and enjoys appreciation from Kerela and Karnataka in the South with considerable recognition from Tamil Nadu. The company also made a significant presence in West Bengal besides all the major cities such as Nagaland, Manipur and Guwahati in north east and enjoys a strong distributor network. Adding credit to its bag further, it successfully established a distributor network in Andaman and Nicobar Islands.

Blue Mount achieved a tender of 4.82 CR from Ministry of Women & Child Welfare,Jharkhand government beating other brands in the race and distributed 36,000 gravity purifiers all over the state.

The company is expected to report around Rs 100 crore turnover in the current fiscal.

Aligning with its ambitious role in the market, the company is expected to achieve a target of 250-300 crore revenue in next three years. On expansion, Director Vishal Gupta hopes to mark its footprint in at least 40 countries soon.

It is receiving positive response from countries such as Afghanistan, Bangladesh, Sri Lanka, Egypt, Nigeria and Nepal.
To ensure wider reach at global level, the company targets to add more countries to its account, including Europe and Canada besides African, Gulf and Latin American countries.

Hoping to grow further it is preparing to raise money from public through initial public offering (IPO) in 1-1.5 years”.

Adding feather to its cap, the company will also expand its reach in other domains such as air purifiers by the end of FY.

UC News brings #MasalaCommentary with Celebrities for the ongoing Cricket League

 

Saif Ali Khan, Preity Zinta, Sunny Leone, Virendra Sehwag and Sunil Grover Take to the Mic

–          6.6 mn daily views on UC News app; 75 mn views on UC News YouTube Channel

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In a clear success of its strategy for digitizing entertainment, UC News, a content and news distribution platform that is part of Alibaba Mobile Business Group, garnered an average daily views of 6.6 million on the UC News app for its innovative IPL campaign “Match ki Kahaani, Celebs ki Zubaani” with #MasalaCommentary. UC News ran a first-of-its-kind campaign, bringing together Saif Ali Khan, Preity Zinta, Sunny Leone, Virender Sehwag, Sunil Grover, Rakhi Sawant and Kamal R Khan to give commentary in their witty and inimitable style on the ongoing IPL matches. UC News also got the celebrity commentators to take interesting cricket-based challenges. The chat and activities were live streamed on the UC News app. The videos have clocked another 75 million views on the UC News’ YouTube channel, UC Talks.

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“Total time spent consuming content on the mobile has seen a sharp rise among Indian audiences with sports, especially cricket, being one of the most popular content category for UC News readers. Not just that, multiple new-age digital media platforms are challenging the traditional mediums. The success of our app-only videos with celebrities is a clear testament to that”, said Young Li, Head of UC News.

 

On April 5, Saif Ali Khan and Preity Zinta revived their popular on-screen pairing after 12 years to live comment on the opening ceremony of IPL followed by the match between Royal Challengers Bangalore and Hyderabad Sunrisers.

 

Video Link – https://www.youtube.com/watch?v=AWw0y0dqxZE&t=23s

Comedian Sunil Grover donned his famous on-screen persona of Dr. Mashoor Gulati and partnered with actress Sunny Leone to comment on the match between Kolkata Knight Riders (KKR) and Kings XI Punjab (KXIP), causing a laugh riot. After losing the challenge, Sunny Leone also danced to the tunes of a Punjabi number with Sunil on the occasion of Baisakhi.

Video Link – https://www.youtube.com/watch?v=T_Nqk7ye1nk

Former cricketer Virendra Sehwag and Bollywood actress Sunny Leone teamed up for a fun-filled session during the Delhi Daredevils, Sunrisers Hyderabad match, causing a major buzz on social media.

 

 

You can watch all the videos at:

https://www.youtube.com/channel/UCCw9RMvxEVUZNl1Vz9rvKwQ

 

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About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform). UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 250 million. Additional information about UCWeb and its products can be found at www.ucweb.com.

 

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 3 languages including Hindi, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.

 

Hottest textile looks straight from the India Runway Week Season 8

Soche Foundation

It would seem that no matter how big the India Runway Week gets, there you will always find fresh new names. Of course, the old designers continue every season, but welcoming new talent has always been IRWs trademark.

This year also, in its 8th season, IRW was about a trendy mix of well known designers and fresh talent. Season on season, IRW has now reached a level which is unmatched and I think its one of the biggest platform that nurtures talent from the fashion industry.

Swarnima

The love for handlooms and make in India made its mark yet again at India Runway Week Season 8. India Runway Week has been promoting textiles and make in India since past four seasons. Having Bibi Russell opening last season and Daniel Siyem Promoting North eastern textiles.  Agnimitra Paul doing the finale of season 6 and Shravan kumar being the finale designer of initial season. The magic continued this season as well where IFFD’s India Runway Week dedicated day 2 to Indian Textiles and also had a special show for organizations promoting weavers of India which was curated by IFFD. Shravan collaborated with Khadi Gram Udyog giving us major style goals with his amazing collection.

Thhreads

Some hottest textile looks straight from the India Runway Week season 8 are:

Getures by Kriti– Handcrafted by Artisans and weavers their products symbolize the coming together of many gestures from Delhi, Bihar, Gujarat, Haryana, Himachal Pradesh, Kerala, Uttar Pradesh Uttarakhand, Maharashtra, Odhisa.

Gestures by Kriti

SoChe– Bringing work of women around the border areas of Barmer to Delhi ramp, this collection showcased Kalavast hand embroidery in different forms of fabric that is hand woven and naturally dyed.

Rangsutra– Called the Be the change collection, this was inspired by Bahaus art movement which was aimed at bridging the gap between art and industry.

Banka Silk– Displaying work of weavers from Banka, this collection has motifs which show the beauty of Mughal monuments. The clothes have been made for the women of today who balances modernity with traditions.

Sejal Jain– ‘Defining Lines’ is a fusion of the traditional and the modern by taking inspiration from conventional techniques i.e. Dabu Print, tie-dye and hand embroidery and combining it with the modern silhouettes to give it a modern approach and to create a new age look.

Purnima Gulati– ‘The White Scream’ collection, Purnima Gulati a zesty designer carries a subtle sense of dressing to devote to the society by expressing her affection for handloom via her label “Thhreads”.

Swarnima Shreya– ‘Misery to Miracle’ based on the life of the weavers of Jharkhand who make tussar silk and muga silk which have been primarily used in the collection. The misery of their lives and the beauty of the ultimate result, the rugged look of the fabric and rustic life of the weavers; spun into the drapes of the silhouettes and flow of the garments.

Shravan Kummar– A sheer love for the traditional textiles and passion for working with craft clusters helped me to witness a rare, dying and endangered craft of making a “pachedi” which is a canopy for the mother goddess is totally sustainable, eco-friendly and hand painted with vegetable dyes which is offered to the goddess to fulfill its purpose.

Soutache by Designer Gourika Sharma– The colours used are  cool blues, shades of sand, pristine whites and the pale florals of a spring garden. The fabrics are fine linen, linen blends, silk and textured cotton – specially crafted for this collection. The blue outfits are highlighted with pintucks, hand worked ladders and tie dye patterns inspired by Shibori.

Muskaan Aggarwal– The intricate carvings from the doors of the Awadhi architecture coming alive on silk in the form of detailed embroidery crafted by skilled artisans on the most celebrated garments worn by the contemporary Indian women eminent usage of zardozi work along with gota patti and pita work is done on the garments to make them stand out. Her collection received appreciation as it paid tribute to Indian heritage.

 

​EPIC Channel – Celebrating Rabindranath Tagore’s Birthday 

EPIC to celebrate Rabindranath Tagore’s birthday by telecasting four stories adapted to the small screen by renowned director Anurag Basu.

To celebrate the birthday of polymath Rabindranath Tagore, EPIC channel will telecast four of his stories on 7 May 2017. These stories have been adapted to the screen by acclaimed director Anurag Basu. 

This especially curated programming of the channel’s widely appreciated show Stories By Rabindranath Tagore has been scheduled from 2pm – 5pm and 8pm – 11pm. The afternoon slot will telecast back-to-back episodes of the popular story Chokher Bali. Evening slot will air three different stories – Kabuliwala, Detective and Aparichita. 

The stories bring to life the timeless characters created by Gurudev and have been exceptionally portrayed by renowned actors like Radhika Apte and Abigain Jain in lead roles.   

Ambience Spring Carnival – a three day extravaganza concluded successfully

Fashion Flea Market at Ambience Spring Carnival

The three-day Ambience Spring Carnival drew to a close yesterday evening amidst much fanfare at the Ambience Mall, Vasant Kunj. The carnival was hosted by Ambience that showcased the best in entertainment, music and live performances. Spring carnival drew one of the largest crowds the events ever saw on weekends and ended on a very successful note.

The spring carnival offered a vast array of delights ranging from street food to refreshing shakes and ice creams. Shopping was one of the major highlight at spring carnival and drew maximum crowd at the event. With a wide range of fashionable products on sale at the ‘Fashion flea’, the carnival was a delight for the fashion conscious shopaholics, be it be Indian wear or western wear. The live music drew enthusiastic participation from the visitors. The various entertainment programs at the carnival managed to set a lively tune and added glitz to the carnival.

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The three day carnival saw musical performances from various artistes and bands like Sanjeeta Bhattacharya & Rafiq Khan Langa, Sivana-The Band & Zoroon – Bollywood/Sufi Rock Band and PAN!C & Zaeden – DJ/music producer. The eclectic mix of performers and Genre’s set the crowd swaying to their beats. The ‘Food Flea’ saw exhibition from Food Trucks, Pop Stick Pop, Row, Food stalls, Burger king, Kolkata Biryani House, Pie Italian Pizzas n ice creams, Cafe Habit, Frozen ice cream rolls, The Waffle Studio and Lucky’s.

 

“It is amazing to look at the incredible response the carnival has managed to generate. We will continue to work towards making these kind of family events bigger and better in terms of the food, fashion and entertainment.” said Mr. Arjun Singh Gehlot, Director, Ambience Malls.

 

With top of the line performance from musicians and other entertainers along with amazing deals and latest fashion accessories, the Ambience spring carnival enthralled a wide array of mall visitors, making it an ideal and fun family experience.

 

About Ambience Mall:

 

Ambience Pvt. Ltd. is a real estate development company focused on premium developments. Ambience has proven track record of executing large, premium and innovative projects. The Group has successfully completed Ambience Mall- Gurgaon (the largest operational retail shopping mall in India (Source: Jones Lang LaSalle Meghraj) popular all over India for one km of shopping experience on each floor, the Lagoon residential complex, an eight-floor corporate office tower, which are all part of the premium Ambience Island township at Gurgaon and Ambience Mall – Vasant Kunj. In addition, Ambience constructed Leela Kempinski (a hotel with 322 rooms and 90 service apartments) owned by a Group Entity as part of “Ambience Island”. Apart from above, Ambience has also developed various residential/commercial properties in posh colonies of South Delhi.

Ambience started its journey with the development of high quality residential apartments in South Delhi. Later on, diversified into larger development and commenced acquiring land in the prime location of Gurgaon on Delhi Border, NH-8 for the development of our signature integrated township namely ‘Ambience Island’, with Residential, Commercial, Retail, Hotel, 9 hole pitch & putt golf greens and community facilities.