Preethi Kitchen Appliances, an inseparable brand of any Indian kitchen, entered Global Book of World Records, Asia Book of Records and India Book of Records recently for the demonstration of its mixer grinder’s grinding prowess by organising the Longest Mixer Grinder Grinding Marathon-the first brand across the globe to achieve such a feat. Preethi organised an event “The 500 Kilo Promise” wherein two Galaxy Mixer-Grinders were used continuously for 77hrs 50mins to produce 1000kg of batter together, at the Food Consulate Velachery. The ground batter was then distributed to various NGOs in Chennai to fulfil their breakfast needs.
The 500 Kilo Promise
Preethi Kitchen Appliances used its newly launched Galaxy mixer-grinder with Vega W5 Motor to attempt this challenge. The continuous grinding was possible due to the technically upgraded, sturdy and long-lasting Vega W5 Motor. Zodiac, Taurus, Aries, Galaxy are a few mixer-grinders to name that are fixed with the upgraded 750W Vega W5 motor. Preethi, thus, set a new benchmark in the industry by converting lab endurance tests to consumer relatable promises. Even after the intense strenuous grinding, the mixer-grinders stood unperturbed, ready to begin a new cycle of grinding. This 500 kilogram grinding challenge was a proof of the mixer-grinder‘s motor ability to grind large quantities of batter. Thus, with the record, Preethi confirmed its excellence in producing quality products over several decades.
Commenting on entering into the book of records Gowarthanan, GM, Marketing, Preethi Kitchen Appliances said, “This is a proud moment for us. We are extremely delighted that Preethi’s attempt has been recognized by multiple records registering bodies. The main idea behind the marathon was to prove that Preethi is capable of walking the talk. We understand that consumers have a tough time grinding uraddal, hence we selected the same for our marathon to prove our claim. The event came together really well with the support of a team that worked like a well-oiled machine. The team worked day and night in shifts of four to successfully complete this challenge. We believe in providing the best to our customers, and for that we need to be at our best. It is, therefore, our endeavour to create new benchmarks and lead innovation in this industry. Vega W5 motor is one such technical advancement that takes mixer grinder grinding performance to the next level.”
About Preethi Kitchen Appliances Pvt. Ltd.
Preethi is India’s largest Mixer Grinder brand and a leading Kitchen Appliances company present in over 15 Million homes in India and abroad. Its wide range of kitchen appliances include Mixer Grinder, Gas Stove, Auto Cooker/Warmer, Table Top Grinder, Induction Cooktop, Coffee Maker, Electric Pressure Cooker, Electric Kettle, Chopper, Hand Blender, Health Juicer and Electric Iron amongst others. Founded in 1978, Preethi has been known for its three pillars of growth which are also its core competencies-innovation, quality and service. Preethi has been a pioneer in the industry with innovations like 750W powerful motor, first of a kind silent motor, removable drip tray and extendable legs for gas stoves etc. The emphasis on quality is proved by the 215 quality tests that are performed on mixer grinders. Preethi has three state-of-the-art manufacturing facilities in Himachal Pradesh and Tamil Nadu along with an R&D facility to ensure consumers get innovative and technically advanced products. Furthermore, the importance placed on service is quite evident in the brand promise of life long free service. Preethi has 96 dedicated service centres to cater to customer queries. The “CII Award for Customer Engagement” is a proof of the importance of customers for Preethi. In fact, for every one sales-person, it has two service technicians. Preethi was also honored with the prestigious “Make in India” Excellence Award. It was the only brand to receive the award in Kitchen appliances category.