Videocon Telecom enters fast growing Indian Security and Surveillance market; launches CCTV brand WallCam

        The brand will offer wide range of affordable products &
solutions to cater to Enterprise, Government, small establishments and
household segments.


Targets 15% market share amongst organized players by end of
FY-2019 and aims to be among the top 3 players in security and surveillance
market by 2021



Videocon Telecom
announces its entry into fast growing Rs 6600 Cr Security and Surveillance
market with its new brand of ‘Videocon WallCam’. The brand will
bring in wide range of security and surveillance products with its prime focus
on Video Surveillance products to cater Enterprise, Government, institutional
and retail (residential and small commercial set-ups) segments.


In addition to basic
Video Surveillance products such as AHD (Analogue high definition), IP
(Internet Protocol )& wireless cameras, DVRs & NVRs, Video-Door Phones,
intrusion alarms etc; the brand will also offer customized security solutions
to institutional, corporate and government sector including PTZ (Pan, Tilt
& Zoom) and vandal proof cameras, mobile vehicle cameras, access control
systems, scanners and detectors, number plate reader solution, central
monitoring system, boom barriers, X-Ray baggage inspection system, cloud
storage with secure remote access etc.


The company
has finalized its range of products to be offered in the institutional and
retail market segments, and is now scouting for system integrators and
Distributors for its Go to market. The company is also seeing a lot of
synergy from its existing business lines including its Broadband business for
IP based solution, cloud storage and access; and DTH business for installation
of CCTV. 


Videocon is already
engaged in select Government and Enterprise Security & surveillance
projects and has bagged many prestigious accounts in the domain, and with the
launch of its own brand, VideoconWallCam is eyeing 15% of the organized
player market share by the end of FY 2019 and aims to be among the top 3
players in the category by 2021


Riding on its
diversification into new business verticals like security and surveillance,
smartphone accessories, smart homes & city solutions and Mobile VAS, Videocon
is targetingtopline revenue of INR 300 Cr during the FY 2017-18.The
company’s existing business lines including Broadband & FTTH business
in Punjab, Haryana & Himachal Pradesh; Wholesale ILD Carrier business;
Smart Solutions and Tower business are projected to contribute a topline
revenue of INR 1358 Cr during theFY taking the total consolidated revenue to
INR 1658 Cr
in the current financial year.


Announcing the
company’s foray into the new verticalMr.Arvind Bali, CEO, Videocon
 said, ‘The currentVideo surveillancemarket of
approxRs 3650 Cr is 55% of the overall Rs 6600 Cr security & surveillance
market and is projected to growat a CAGR of 26% and reach Rs9150Cr by 2021,
which is 2.5 times the current market size. The growth will be driven by
households,including small commercial establishment(Shops& offices)
segments and the key success factor for market expansion will be affordability,
ease of use (plug n play), and quality.This is where Videocon as a brand has
its expertise in.We are all set to enter this market in a big way and capitalize
on brand acceptability, manufacturing capabilities, R&D, distribution
strength and reach


Talking about the ‘WallCam’
brand, Mr Bali further added, “Why ‘WallCam’,
there is a very interesting background behind this. The term CCTV is a
technical lingo and stands for Closed circuit television, while what we are
selling is surveillance cameras. There is no product name to identify the
category with, and this is where our marketing team came up with this
interesting thought of a brand name which could represent the product category,
something similar to Handycam for mini-camcorders, and Walkman for mini music
players. Our objective is to make our brand ‘Wallcam’ a synonymous
to CCTV cameras.”



About Videocon Telecom

Videocon Telecom is the
telecom arm of the Videocon Group.  The company is engaged in various
telecom related, non-spectrum dependent businesses including Broadband
services, Enterprise communication solutions, Wholesale carrier business, Smart
cities & homes, Security & surveillance solutions and tower business.
The company is also foraying into the CCTV and Smartphone accessories retail
market with own brand.  Videocon
Telecom has partnered with global technology leaders to create a robust
infrastructure to provide state of the art future ready technologies to its
customers by leveraging a combination of the parent company’s strong
brand recall and retail reach with a spirit of innovation and customer
centricity.Videocon Telecom today symbolizes the market innovations and customer
offerings rooted in the demands and needs of the Indian consumer. The company
has invested significantly in research and development as well as in customer
service to offer consumers innovative products and a superlative experience.



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