HTC launches flagship smartphone HTC U11 priced at INR 51,990 /- in India

Combines
revolutionary new squeeze technology HTC Edge Sense for enhanced functionality

– Intelligent personal audio (HTC U Sonic) with
multiple AI assistants

– Highest rated smartphone camera in the world with an
incredible DxOMark 90 score

– Comes with IP67 rating, dust, splash and water
resistant

– Powered by Qualcomm® Snapdragon™ 835 Mobile Platform

 

Nothing feels as close, connected and
personal in our lives as our smartphone. HTC Corporation, a leading
innovator in mobile and virtual reality technology, unveiled its flagship
smartphone, the HTC U11 priced at INR 51,990 /- (MOP) in India today. HTC U11
is the world’s first smartphone with a revolutionary new squeeze technology HTC
Edge Sense which gives users the ability to activate advanced touch and use a
“short squeeze” as well as a “squeeze and hold” for enhanced functionality. It
also has the highest rated smartphone camera in the world with an incredible
DxOMark 90 score1. The HTC U11 will be available on both online
(Amazon.in) and offline channels in India from the last week of June ’17 in
Amazing Silver and Brilliant Black colours.

Pre-orders on HTC e-store will start from 17th June
and customers availing the pre-order will receive a free HTC flip-cover worth
INR 1,999 /-. Customers also have an option to avail 10% cash back on the MOP
value of the phone using Standard Chartered Debit or Credit card. This offer is
valid for a limited time-period beginning 26th June‘17. HTC U11 comes with the
latest version of HTC USonic that combines Active Noise Cancellation with the
ability to tune audio to your unique hearing. It also has an IP67 rating and is
dust, splash and is also water-resistant2, so no need to worry about
splashes, spills or dunks. It is the first smartphone to be commercially
released worldwide exclusively powered by the Qualcomm® Snapdragon™ 835 Mobile
Platform. Its stunning liquid glass surface is crafted using Optical Spectrum
Hybrid Deposition.

Speaking during the launch Mr. Faisal Siddiqui,
President South Asia, HTC
said, “We are proud to present our flagship
smartphone – HTC U11 which showcases HTC’s power of innovation by bringing to
discerning customers pioneering technologies that are game-changers in the
industry and reflect our strong focus on R&D and Design. HTC U11 comes
equipped with unique features like Edge Sense that opens the doors to a whole
new world of phone interactions. We are particularly proud of the fact that the
U11 camera has achieved an incredible DxOMark 90 score, making it the
highest rated smartphone ever in DxOMark history also making it the #1
smartphone camera on the market today. We are confident that the HTC U11 will
set new industry standards.”

Mr. Larry Paulson, Vice President and President,
Qualcomm India,
said: “The HTC U11 is powered by the Qualcomm Snapdragon 835
Mobile Platform. The Snapdragon 835 is small in size (10nm), but big on
performance. Users can expect outstanding battery life, jaw dropping
graphics, and cutting-edge camera capabilities. And with the X16 LTE modem, you
also get breakthrough speeds. Power users have a lot to look forward with HTC
U11,” said Larry Paulson, Vice President and President, Qualcomm India.”

ge003.png@01D2E690.B7F68030 

U touch –

With a simple squeeze, HTC Edge Sense lets you easily
engage with your phone in an unprecedented yet intuitive way, helping you more
naturally enjoy the things you love like taking photos, opening Facebook, or
launching any of your favourite apps. Want even more touch control? HTC Edge
Sense gives you the ability to activate advanced touch and use a “short
squeeze” as well as a “squeeze and hold” for even more functionality at your
fingertips. And because Edge Sense is based on pressure applied to the side of
the device, it can be used in nearly any condition – including rainy weather
that would normally pose a challenge with capacitive buttons.

 

HTC Edge Sense lets you easily engage with your phone
in an unprecedented & intuitive way

  • Taking photos – Just lift, squeeze,
    smile, and snap
  • Voice to Text – Lightly squeeze, speak
    your message and send your texts on the go
  • Customize the squeeze gesture: open
    email with just a squeeze

 

Reflects U – HTC U11’s liquid glass surface is crafted
using Optical Spectrum Hybrid Deposition. By layering highly-refractive
precious minerals across the phone’s back cover along-with the new seamless,
curved look with 5.5” Quad HD 3D lass on both front and back for vivid, crisp
images and text in any light. Plus, HTC U11 is water-resistant2 so
no need to worry about splashes, spills, or dunks.

 

Tuned to U – HTC U11 comes with the latest version of HTC
USonic
that combines Active Noise Cancellation with the ability to tune
audio to your unique hearing. HTC BoomSound Hi-Fi Edition speakers, Dynamic
Range Audio and Upgraded microphones, with new Acoustic Focus technology
enables the best 3D audio recording quality yet to record audio from all
directions.
Out of the box, we
will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that offers
great audio performance and wide compatibility with all other devices and
earphones.

 

Pictures that move U – HTC U11 has achieved the highest ever rating for a
smartphone camera for both photo and video by independent metric DxOMark1 with
an incredible score of 90. The multi-axis optical stabilization system and
super-fast autofocus in all lighting conditions makes the camera quick,
pictures sharp, and videos smooth. Other innovative features include Auto HDR
for HDR without lag, HDR Boost for clearer, balanced pictures, Temporal Noise
Reduction to remove unwanted noise and deliver the clearest video, UltraSpeed
AutoFocus for faster focus speeds and optical and electronic stabilization
system for steady photos and videos.

 

The smarter digital companion for U – Three brains are better than one, so inside
HTC U11 you can find three intelligent companions devoted to you: HTC Sense
Companion, Google Assistant,
and Amazon Alexa3.

 

ge004.png@01D2E690.B7F68030Powerful U – HTC U11 is powered by the Qualcomm® Snapdragon™ 835
Mobile Platform
. You get 25% faster graphics than the HTC 10, with 35% or 3
hours more video playback, 30% or 8 hours more music playback and 43% or 3.5
hours longer web browsing time via a LTE network4. HTC U11 is
available in India with 6GB RAM and 128GB internal storage.

 

Please see htc.com for detailed specifications and more
information.

 

Notes to
Editors:

1. Based on
DxOMark ratings: dxomark.com/Mobiles.

2. HTC U11 has
an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.

3. Availability
varies by region.

4. Performance
tests are conducted in HTC laboratories using specific HTC devices. Battery
life varies by use and settings. Usage, environment conditions, network
connectivity and other factors may vary the actual outcome.

 

About HTC

HTC Corporation
aims to bring brilliance to life. As a global innovator in smart mobile devices
and technology, HTC has produced award-winning products and industry firsts
since its inception in 1997, including the critically acclaimed HTC One and
Desire lines of smartphones. The pursuit of brilliance is at the heart of
everything we do, inspiring best-in-class design and game-changing mobile and
virtual reality experiences for consumers around the world. HTC is listed on
the Taiwan Stock Exchange (TWSE: 2498). www.htc.com

# # #

 

HTC, HTC One
and the HTC logo are the trademarks of HTC Corporation. All other names of
companies and products mentioned herein may be the trademarks of their
respective owners. Qualcomm and Snapdragon are trademarks of Qualcomm
Incorporated, registered in the United States and other countries. Qualcomm
Snapdragon is a product of Qualcomm Technologies, Inc.

 

For more information,
please visit:

Website: www.htc.com/in/

Twitter: @ HTC_IN

Facebook: https://www.facebook.com/HTCIndia

 

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