Monkey Shoulder, a scotch for the new generation of whisky aficionados, brings the ‘Ultimate Bartender Championship’ to India. This competition journeyed across the country challenging bartending ‘skills that pay the bills.’
The India leg of the Championship, which began in Kolkata moved on to the cities of Hyderabad, Goa, Mumbai, Bengaluru, Gurgaon and Delhi. This year, the competition had participation from over 250contestants tested on their unique techniques, insights, speed and skills behind the bar. Bartenders got a chance to showcase bartending skills of industry knowledge, hospitality, pouring, nosing and stocktaking
Paramveer Singh won the India Grand Finale of the Ultimate Bartender Championship by Monkey Shoulder held at Paparazzi, New Delhi today. The event was hosted by Joe Petch; Monkey Shoulder’s Global Brand Ambassador. The competition brought together the most talented bartenders of India with a showcase of their prowess and art of bartending. Commenting on his win Paramveer Singh said, “I’m very excited to win this prestigious industry competition, especially when you have the best of the best from the industry to compete with! This is such an extra-ordinary initiative by Monkey Shoulder to get the most talented bartenders of the country to test their skills in this Grand Finale of Ultimate Bartender Championship in India.”
As the national winner of the grand finale, Paramveer has gained a coveted place in the world’s most prestigious Cocktail event, Tales of the Cocktail, at New Orleans with an all expenses paid trip. The two runners up, Chirag Pal and Jitender Singh will go to Camp Monkey to be held at Seville, Spain for an education and engagement program by Monkey Shoulder.
Commenting on this championship, Shweta Jain, India Marketing Head at William Grant & Sons said, “Monkey Shoulder’s Ultimate Bartender Championship is a one of a kind platform for developing new age bartenders of today around the globe. Today, we saw a high-energy event, which has lifted all the bartending parameters! We are very excited with the success of the India season 2017 to celebrate this extra ordinary skill. For Monkey Shoulder, the bartender is at the center of a great drinking experience as it’s a 100% malt whisky made for mixing.
Joe Petch, Global Brand Ambassador, Monkey Shoulder further said, “Monkey Shoulder’s UBC is THE ‘Ultimate Bartending Championship’. It’s a global bartender competition that recognizes the day-to-day ‘Skills that Pay the Bills’. It’s a competition designed by bartenders for bartenders… Today we witnessed the highest level of bartending in India & can’t wait to see what happens next year! “
About Monkey Shoulder
Monkey Shoulder is produced by William Grant & Sons, an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.
Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third-largest blended Scotch, Grant’s as well as other iconic spirits brands such as Hendrick’s Gin, and Sailor Jerry, and Tullamore DEW Irish Whiskey.