612 League, one of India’s largest kidswear brand which celebrates its ‘imagined in India and international in outlook’ approach, has now become country’s most admired kidswear brand of the year. Eyeing the top spot in the Indian kidswear industry, the brand has been on a pan India expansion spree and the latest recognition as the ‘Most Admired Kidswear Brand of the Year’ by The Images Fashion Awards (IFA), 2017 in Mumbai last week comes as a definite clutter breaker.
Awarded at the 17th edition of India Fashion Forum 2017 at Hotel Renaissance Powai, Mumbai, the brand is continuously consolidating its leadership position in the Indian kidswear and pre-teen fashion wear segment.
Thrilled at the recognition amidst industry peers, Mr Manu Indrayan, Co- Founder & CEO, 612 League, said, “Becoming the most admired kidswear brand in the country only adds to our passion for creating 612 League an Indian brand that caters to Indian sensibilities with global outlook. It’s a giant leap in immediate brand horizon but a small step towards the larger goals of becoming synonymous with kids and pre-teen fashion wear in India. We seek to provide affordable fashion wear to Indian children and reach every household by being available in all retail formats across all regions of the country. We will continue to awe our patrons with our trendy, comfortable and evolved fashion range.”
Ms Mohita Indrayan, Chief Creative Officer, 612 League, shared the exuberance saying, “Ours is a very involved category and we have to appeal to two sets of consumers which are also two generations- the child and the parent. The USP of the brand is differentiated apparel for the age-group of 6 months to 12 years which was hitherto not seen as a well-defined age-group in India. This award is a sure recognition of the hard work that goes in catering to the customer sensibilities and market outreach by team 612 League in the defined segment. We are thankful to the jury of The Images Fashion Awards 2017 in particular and our customers in general for rewarding our efforts.”
Brand 612 League offers apparel for girls, boys, and infants. It also has ethnic wear and party wear for kids, making it the one-stop solution for kidswear shopping. The brand offers global designs and fashion forward styles for Indian kids. It is currently present in 140 cities, with 460 touch points across the country.
The annual Images Fashion Awards are adjudged on the basis of performance in operational benchmarks along with qualitative factors such as product and marketing innovation, social responsibility initiatives, HR practices and industry goodwill, among others. Due to their 360-degree evaluation process, the IFAs have come to be established as the premier recognition for fashion retailing excellence in India.
India Fashion Forum (IFF) is India’s largest fashion retail intelligence event. Every year since 2000, an exciting blend of Conference sessions, workshops and masterclasses, zoned exhibitions and industry awards mark the IFF confluence of the biggest trends and determinants of success in the business of fashion in India.
About 612 League
612 League – “an imagined in India, International in Outlook” is the first brand focussing on pre-teen children. The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both spring summer and autumn winter season. Within a short period of 5 years, the brand has been able to penetrate the entire Indian market, being available at over 450 POS across 140 cities of India.