The iconic and world’s #1 naturally carbonated water – Perrier, will be available in India and be officially distributed exclusively by Hindustan Liquids PVT. Ltd. by late 2016. The brand will be available in the entire major Metropolis encompassing Mumbai, New Delhi, Hyderabad, Chennai, Bangalore, Kolkata and the tourist state of Goa. The initial launch phase will be supported by brand ambassadors and channel activation teams working with Arijit Bose, accredited as the Top 25 Bartender in Drinks World Asia and founder of the Bar Back Collective.
Vikram Dhall, Managing Director of Hindustan Liquids commented “The addition of Perrier to the Hindustan Liquids portfolio of brands demonstrates the capability of the business to help global brands secure license agreements in India and, more importantly, the strategic and operational infrastructure to grow such iconic brands with a sustainable and responsible footprint. We are delighted to be partnering with Nestle Waters and the team at Bar Back Collective to help grow the Perrier brand throughout India”.
The demand strategy is to focus on securing distribution in all the leading hotels, restaurants and cafés in the major Metropolis and communicating the ‘extraordinary’ values of Perrier. Dhall commented: “We have recently agreed several major Perrier listings with Taj Hotels Resorts and Palaces with 100 hotels and 62 locations throughout India and New Delhi based hotel company Oberoi, which operates over 30 luxury hotels in India; this is in addition to already supplying Marriott, Hilton, Leela & ITC group of hotels.
Bharat Thakrar, Co-Founder of Hindustan Liquids added “Perrier is a global icon in the world of premium naturally carbonated water and innovation in the category is part of the Perrier DNA. The classic Perrier glass bottle is a core part of the Hindustan Liquids portfolio, in addition, we are delighted to be launching the new slim can variety towards the end of the year; this provides the on- trade and off-trade with endless possibilities to drive 24 hour consumption of Perrier”.
Planned for late 2016 is a major brand awareness campaign including outdoor, experiential and Perrier pop-up café’s all designed to engage consumers on how to enjoy Perrier throughout the day based on a range of signature serves, from healthy thirst quenching drinks that wake you up to more sophisticated non-alcoholic cocktails. Dhall comments, “Working with partners like Natures Basket, we are making Perrier more accessible to consumers who are looking for premium water brands.
Perrier the World’s #1 naturally carbonated water, present in more than 140 countries, started its adventure in 1863 when Napoleon III published a decree granting the right to operate the natural spring. Recognized globally for the quality of its taste and the refreshing sensations that it provokes with the strength of its bubbles. Perrier has only one brand promise: ‘to be the ultimate refreshment and sensorial stimulation for intense pleasure moments’.
Perrier can be enjoyed by itself, however mixologists around the world have been using Perrier for more than 70 years due to its high quality composition; it has zero calories and naturally big intense bubbles, this along with its low mineral content preserves the original flavor of the drink.
Throughout its history…its advertising campaigns, its innovations and its collaborations with people such as Andy Warhol, have made Perrier a global icon. It remains one of the most legendary brands of our time. A drink with an inimitable DNA and offbeat nature, always meant to travel worldwide.
ABOUT HINDUSTAN LIQUIDS
Hindustan Liquids is a strategic investment partnership that integrates unrivalled strategic capability in developing emerging markets throughout Asia. We have exclusive distribution agreements for premium brands in our core market, India, for brands such as Perrier. Our combined expertise in food & beverage, duty free, travel retail and premium off and on-trade makes Hindustan Liquids a leading business in these rapidly growing markets.