SARL introduces Rice Bran Oil & Sona Masuri Rice

SARL to enhance market presence with the launch of new products under brand “Naturralle”

Introduces Naturralle Health Rice Bran Oil & Naturralle Sona Masuri Rice        

L-R Anjani Kumar Gupta, Sanjjanaa Galrani, Pavan Kumar Gupta & Shubham Kumar Gupta at the launch of Naturralle New Categories 

Saraiwwalaa Agrr Refineries Limited (SARL) one of the leading edible oil companies as a part of their strategic growth introduced 2 new products under their flagship brand “Naturralle”. SARL  further strengthened their portfolio in edible oil sector by introducing  “Naturralle Health Rice Bran Oil” for the health conscious consumers of today. SARL also launched convenient retail pack of “Naturralle Sona Masuri Rice” for the current generation nuclear families and meet the demand of present day households. The products were unveiled by Famous Tollywood Actress Ms. Sanjjanaa Galrani in the presence of Shri Anjani Kumar Gupta, Director, SARL, Shri Shubham Gupta, Director SARL and the senior management at SARL.

The brand “Naturralle” is completely driven by market research and has always adapted to address the requirements and concerns of the Indian households through innovation. The introduction of Naturralle Health Rice Bran Health is a step towards fortifying the offerings under Brand Naturralle.

The Naturralle Health Rice Bran oil is physically refined to ensure the goodness of rice bran is retained.   The Rice bran oil contains high amount of oryzanol which improves the HDL/LDL ratio making it one of the most heart friendly oil. Rice bran oil is known as healthy oil, as it has the right balance of saturated, monounsaturated and polyunsaturated fats as recommended by the American Heart Association & the World Health Organization. Some of the health benefits of rice bran oil include its ability to lower cholesterol, boost the immune system, help prevent cancer, improve skin health, aid in weight loss, relieve menopausal symptoms, protect your heart, increase cognitive strength and lower allergic reactions. It’s the recommended choice for improving serum cholesterol levels and preventing cardiovascular diseases as well. Besides being the healthier oil, Naturralle Health Rice Bran Oil makes the food healthier, lighter with enhanced flavors and palatability.

Sanjjanaa Galrani at the launch of Naturralle New Categories

SARL also introduces branded good quality Sona Masuri rice in retail packs at an attractive price point to provide customers with a convenient pack. Naturralle Sona Masuri Rice is introduced to meet the growing need for good quality branded sona masuri rice for  families today.  SARL already is an established exporter of Sona Masuri Rice and the launch of product in retail space is aimed at providing world class rice to the consumers.

Speaking at the launch of the new products Mr. Anjani Kumar Gupta, Director SARL said, “The journey of brand Naturralle has been amazing. It is our constant endeavor to introduce products that are good, convenient and healthier for our customers. According to studies, Indians are more prone to heart ailments. Product like Rice Bran oil with its high oryzanol content improves the HDL/LDL ratio, making it one of the most heart friendly oil. Naturralle Health Rice Bran Oil is aimed at the health conscious customer base – not only consumers with medical conditions, but also the health conscious segment which believes in eating right to prevent ailments.”

He further added that “SARL has been into paddy processing for over two decades now. We observed that the customers always struggle to get the same brand for sona masuri rice every time they buy rice as it is available only in bulk packs or sold loose to the end user. Based on the feedback of our customers, we have introduced the retail packs of Naturralle Sona Masuri Rice we plan to address the need of the customers for good quality rice in a convenient pack size for daily consumption. We will be enhancing our team to ensure wide availability of Naturralle Sona Masuri Rice in a phased manner. “

Adding to this Mr. Shubham Gupta, Director, SARL said, “It is our constant endeavor at SARL to innovate and introduce the products that satisfy the needs of the ever evolving customers and make food taste better. With the addition of Naturralle Health Rice Bran Oil and Naturralle Sona Masuri Rice we are augmenting our portfolio with new products to suit the requirements of our customers. We plan innovative campaigns to reach out to the customers and make them aware about our brands. Our efforts have been recognized and World Consulting & Research Corporation (WCRC) has selected Naturralle as “Asia’s Most Promising Brand” for the second consecutive year. This certification brings to fore Naturralle’s journey as a brand which has shown tremendous growth in the past few years with focused efforts and innovative marketing strategies that have impacted the customers. We are honored to receive this award and hope that the new products Naturralle Rice Bran Oil and the retail packs of Naturralle Sona Masuri Rice are liked and accepted by our customers.”

About Saraiwwalaa Agrr Refineries Limited (SARL):

 Saraiwwalaa is the only Edible Oil Company in South India to have more than 72 Variants under different Brands. Naturralle is the flagship brand of the company. Naturralle Refined Sunflower Oil & Sona Masuri Rice are amongst the top brands in AP and other states in India. Sre Krishna Gold & Krishna Brrand-R are the Market Leader’s in its segment in AP. The company has two fully automated state of the art plants equipped with German Technology for Refining Edible Oils; one in Krishnapatnam (near Nellore) and the other in Maheshwaram (R.R. District).


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