Making women’s fantasies come true reasonably



Last Saturday Gurgaon witnessed the launch of a new brand in the sphere of fashion, jewelry and lifestyle named Tia Jewels by Shallu Jain at the Orchids Garden Club hall. Tia Jewels is one of the rare fashion labels in the market who wish to provide you with exquisite ornaments without burning a hole in your or the husband’s pocket. This label is all about exceptional diamond and polki jewelry along with other precious and semi precious gemstones with international standards such as GH color and cent percent certified Hallmark at suitable and satisfactory prices for the first time in Delhi-NCR.


Another striking feature of this event apart from its brilliant collection of jewels at mind boggling prices was the guest list comprising of not even a single celebrity but some exemplary women such as renowned Dental Surgeon, Dr Kriti Akroili, famous Pediatrician Dr Shaguna Mahajan, Shivani Gupta ( Principal of Bal Bhawan Play School) and Leena Thukral ( Principal of Leens Nestling), Neha (manager at Genpact), Anju Anand owner of Bella Vita (Makeup salon and studio). Accomplished artists like Vaneeta Rellan and Honey Gupta also graced the occasion.


“The two most important factors distinguishing the products of Tia Jewels from the rest are its outright pricing and secondly, the exclusive and distinct identity that each piece of jewelry carries. “We have tried to cater to a large section of women buyers by providing traditional and contemporary designs at affordable prices.” explained the founder Shallu Jain. Tia Jewels is also said to be the choice of modern women who are passionate about jewelry and fashion yet posses individualistic style sense.


The event also saw the most creative way of choosing the brand ambassador for itself via a photo contest on social networking sites. One picture of a guest wearing the pieces from the collection getting the most number of likes on the brand’s social networking pages will be chosen as the face of the brand. It is thus proved that Tia Jewels is truly a brand dedicated to real women of substance. The brand was made public by Director of Cloud Nine Hospital, Senior gynecologist Dr. Witty Raina.


About Tia Jewels


Founded by young entrepreneur and fashion enthusiast Shallu Jain, Tia Jewels is an unexampled jewelry brand offering latest designer jewelry to women at modest prices. Featuring an impeccable collection of Diamond, Kundan and Polki jewelry in traditional and contemporary styles Tia Jewels is a must have for every woman in her jewelry collection.

THE SHIFT SERIES presented Identity: The Road Less Travelled



Identity: The Road Less Travelled

a conference for women change makers


Left to Right(Urvashi Khemka, Anjali Raghbeer, Priyanjili Goel, Simi Talwar, Rachna Grewal, Vandana Munjal and Ruchika Bharadwaj)


New Delhi, February 25, 2016 – A curated experience, “Identity: The Road Less Travelled” has explored the central idea through a mélange of experiences on February 25, 2016,  Kila, Seven Style Mile, Near Qutub Minar, New Delhi. They aimed to stimulate the audience not only through the conversations with speakers but also by creating an ambience through musical performances and art installations by leading contemporary artists.

The event has showcased speakers who shared their life experiences through which they regenerated their identity. Through the interactions, they aimed to inspire their target audience, which includes women from an expansive array of social and professional fields, who are lifelong learners, seeking to explore their identity and change mindsets in a rapidly evolving society. Each speaker had a crisp 15-20-minute segment.

The event was attended by -: Princess Usha Raje, Begum Yaseen of Rampur, Princess Archana Kumari, Designer Adil Ahmed, Princess Mriganka of Kashmir, Princess Chitrangada of Kashmir, Aparajita Jain, Mrs. Tara Bray (wife of UN Ambassador), Princess Bijou Singh, Anchor Ambica Anand a name to few.

The event showcased speakers who reflected on identity from their own unique perspective of gender, caste, religion and region. The speakers, artists and performers include



Displaced but not defeated. Writer and reporter, Rahul Pandita, talks about what identity means for a Kashmiri Pandit.

Rahul, a 2015 Yale World Fellow, is an award-winning journalist and author. Until recently, he was the Opinion and Special Stories editor of The Hindu, one of India’s leading English-language newspapers. He has reported extensively from various theaters of war, including Iraq and Sri Lanka.

In India, Rahul is mostly known for his reportage on Maoist insurgency in central and eastern India, and on the turmoil in Kashmir in northern India. He is the author of three bestselling books: “Our Moon Has Blood Clots: A Memoir of a Lost Home in Kashmir”, “Hello, Bastar: The Untold Story of India’s Maoist Movement” and “The Absent State: Insurgency as an Excuse for Misgovernance” [co-authored].

Recipient of the International Red Cross Award for conflict reporting, he has been a speaker at many international forums and was a visiting fellow at the University of Pennsylvania’s Center for the Advanced Study of India (CASI).

Rahul belongs to the minority Hindu community of Kashmir called Kashmiri Pandits who were forced into exile in 1990 in an act of ethnic cleansing. Through his work and advocacy of truth and reconciliation, he is aiming at bringing to justice the perpetrators of crimes against the Pandit community.



From addiction and anorexia to becoming a Cordon Bleu chef.

Born into what may be described as a cocoon Diya Sethi appeared to have it all …but she could never be who she was. She was an impersonator, on the run from a child who had stumbled out of her cocoon and into a world where she had been cruelly rejected, ridiculed, hurt and humiliated; a world in which she found solace in addiction, primarily an addiction known as anorexia-bulimia.

Diya shares her gritty tale of recovery in her first non-fiction work, a memoir titled, The Addict, A Life Recovered – on her struggle with anorexia-bulimia, while she travelled the globe as the daughter of a diplomat, and her unconventional recovery that challenges the tenets of conventional rehabilitation.’ Honest and gut-wrenching, yet ultimately heart-warming, this tale of fortitude and perseverance cannot but move and inspire you.

Diya Sethi, 41, currently lives and works in New Delhi, India, in the capacity of a free lance consultant chef.  She also writes on gastronomy for online food forums.



A transgender from South India, reveals the scars society has given her in a powerful performance.

Living Smile Vidya aka Smiley, founder of Panmai Theatre. Hospital Clown, Essay writer, Poet and self taught Sketch artiste, Smiley is the first transwoman who fought to legally change her name and gender in her passport which was monumental in getting transgender’s recognition as the third sex. Smiley is also the first transwoman to have worked in a mainstream, private bank. Smiley is continuing to advocate for the rights of transwomen and transmen in particular for reservation quota for employment purposes..

She is the author of “I am Vidya” which is India’s first transgender autobiography and has also curated a story collection “Mella Vilagum Panithirai”.

She was awarded “Tharai Pullikkarar Charity’s Best Literature Award for her autobiography “Naan Vidya”  2009”



Do differently abled people get slotted for their disabilities? Ruma shows us how the deaf listen differently.

Intrigued by a news reader interpreting the news on TV in sign language, Ruma decided to learn this skill and started volunteering as an interpreter. There was no looking back from this point. She realized that there were complex issues facing the Deaf in the country, most important of which was the lack of  access to quality training leading to sustainable livelihood.

To address some of these issues she started an organization called Noida Deaf Society (NDS) in 2005 and is today reaching out to 1000 students every year. With her deep passion she has impacted 4500 youth and facilitated employment for over 1100 trained youth in the formal industry. The goal is to enable the complete integration of the Deaf into the mainstream through education and specialised vocational programs leading to meaningful employment.

In 2016 she  received the Times Now ‘Amazing Indian Award in the Educator of India category from Honorable Prime Minister Narendra Modi . In January 2016 in a campaign by the Ministry of Women and Child development she was selected as one of the 100 Women Achievers of India under the Disadvantaged and Disability Category and was felicitated by the Honorable President of India at Rashtrapati Bhavan.


Create your identity unfettered by caste, region, religion, body image or gender.

A storyteller, story coach and consultant, Ameen Haque is the founder of The Story Wallahs – a company that trains people in the art of storytelling. No matter what you do, today’s world revolves around stories and Ameen has coached leaders, teachers and children alike to be powerful storytellers.

Ameen has over 20 years of experience in advertising, theatre & consulting. These stints have exposed him to stories, human behavior, team dynamics and strategy which have influenced and informed his storytelling work today.



A mentalist with a twist. Plays mind games with IDENTITY.

India’s leading psychological illusionist, Karan fuses Behavioural Psychology, Subconscious Suggestion, Hypnosis and Misdirection to create a unique brand of modern magic that involves mind reading. He has done over a 100 shows across the country and has performed for some of the greatest magicians like Derren Brown and Penn & Talyor.



This Is My Home, My Land And My Country’ — A Protest in art

Gurung’s exhibit, This Is My Home, My Land and My Country, tackled the question of identity and the turmoil that followed Nepal’s adoption of a new Constitution last year. Gurung interviewed his fellow citizens during the blockade, and his exhibit is the result of his efforts to understand the psychology of ordinary people caught in a crisis not of their making.



A one-woman electro-acoustic singer mixes melodies on her unique Loop Station

A talented songwriter-musician, Vasuda will melodiously present her take on Identity as she innovatively uses the Loop Station Technique which fuses beat boxing and live instrumentation.

Vasuda is one of India’s few one-woman electro-acoustic live acts. She represented India in the 2010 PopKomm Festival held in Berlin, Germany. She remains, till date, the only Indian artist to have performed with Bryan Adams.

Vasuda has performed with her band for many concerts and has worked with maestros of Indian Music like late Jagjit Singh and Shankar Mahadevan. Famed for her use of the loop station, Vasuda makes own music live and sings compositions over it.



Musician with soulful melodies rooted in social consciousness

A talented Singer-Songwriter with roots in Namibia and Belgium, she inhabits a musical space that is both unique to her and universally recognisable.Born at the intersection of cultures, her music has a thread of strong social consciousness running through it.

Using her performances to raise social awareness, Shishani mesmerizes audiences worldwide with her soulful voice, message and stage presence. Her style is influenced by black American music traditions giving her a truly unique sound.

Having won many national and international accolades including Finalist Radio France International Discovery Awards (2014), Shishani has also spearheaded various arts initiatives in Namibia focusing on social upliftment.

This curated session will be interspersed with performances and followed by an innovative designed lunch menu along with champagne sponsored by Fratelli Wines.


About Shift Series 

A catalyst for people to transcend personal and social barriers, creating opportunities that inspires passion, encourage innovation and out-of-the-box thinking.About THE SHIFT SERIES




The conferences showcase speakers who are leaders in their chosen field and present real stories of real people to our audience of youth and life-long learners. Through the interactions, we aim to inspire the audience in making a SHIFT in their thinking and perceptions while embracing new ideas.


A catalyst for people to transcend personal and social barriers, creating opportunities that inspires passion, encourage innovation and out-of-the-box thinking.

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Team “Novotel Hyderabad Airport” receives the award for “The Most Influential Leaders” in Services & Hospitality Industry, at the Stars of The Industry Awards 2016


Novotel Hyderabad Airport has bagged two awards under the “The Most Influential Leaders in Services & Hospitality Industry” category at the Stars of The Industry Awards 2016. Mr. Sathyam S.V, Director (Talent & Culture) & Mr. Boby Soumitra, Director (Food and Beverage) have been awarded the Most Influential Leaders in Services & Hospitality Industry Category by Stars of the Industry Group.

Winners of the ‘Stars of the Industry Awards 2016’ were announced at a gala event in the presence of luminaries and stalwarts of the industry. The Awards were constituted to honour various segments of the travel & tourism industry & encourage healthy competition with an aim to promote hospitality sector. These Awards were decided by eminent Jury comprising senior professionals. Speaking on the occasion Mr. Maverik Mukerji, General Manager- Novotel Hyderabad Airport said, “We want to congratulate Mr. Sathyam S. V (Director of Human Resource) & Mr. Boby Soumitra (Director Food and Beverage) for receiving this award. It is their sheer dedication and hard work which has helped them won the coveted award and recognition. These Awards are a platform to salute the hard work, passion and the immense dedication that our team puts in to make NHA one of best hotels in the country. Novotel Hyderabad Airport always works towards creating an enabling environment to nurture performance and talent within the organisation. “



The Label Spells Timeless Opulence, Individualistic Style and Understated Glamour Inspired By International Runway Fashion



New Delhi, 15th February, 2016 : The International fashion clothing label Juby Mcdonald by Australian designer Juby Jacob Mcdonald is all set to officially launch in the Indian fashion market. Coming with an elusive and premium feel, Juby Mcdonald creations spell high fashion dedicated to timeless opulence, design and style.

The label’s mission is to bring carefully curated designs that appeal to a modern and contemporary woman’s wardrobe and make available exquisite creations that emanate her lifestyle and persona. The impeccable quality in the craftsmanship makes this label a coveted luxury purchase for the discerning consumer.



Designer Juby Mcdonald said “India is home to stunning and beautiful women. Juby Mcdonald as a label is sure to appeal to every Indian woman who is well aware of her style, conscious of fashion trends and innately drawn to craftsmanship and modern luxury. I am truly excited and looking forward to present my label in India.  ”

The label features high-end, fashion-forward designs with fluidity, elegance, and glamour standing out as its core features. The collection speaks of fine silhouettes, defined cuts, sequined outfits, intricate work and a vibrant yet classy color palette. The attires stand out brilliantly with a need of only minimalistic accessorizing and styling. A sense of free spirited confidence defines the personal style of a woman that wears a Juby McDonald design. The designer’s collection is a must- have for every woman who wears her mind on her sleeve.



Juby Mcdonald strongly believes in using the best material for her creations, mainly exotic pure silks and exquisite trimmings sourced from around the world.

Perfect for cocktails, dinners and other special evening occasions, the attires are a sure shot head turner and make every woman donning the label feel like a celebrity walking down the red carpet!

The label is available on the Juby Mcdonald official website.

Website: http://www.jubymcdonald.com/

Facebook: www.facebook.com/Juby-McDonald-India

Amit Behki announced as the wardrobe partner for Monarch Cruise

Designer Amit Behki with Sachin Tendulkar

There was not a single miss in terms of star power when the launch of Monarch Cruise took place at the St. Regis hotel in Mumbai. On the occasion Creative Stop by Men’s designer Amit Behki was announced as the wardrobe partner for designing clothes for some of the renowned personalities in association with Monarch Cruise.

In attendance were cricketing legend Sachin Tendulkar, Celebrity Master chef Sanjeev Kapoor,Bollywood Artist Badshah, Celebrity comedian Papa CJ and Celebrity DJ Khushi. Also in attendance from Monarch Cruise were Chairman Shane Hodges, Vice Chairman Josh Hill and CEO Somesh Jagga.

Amit Behki would be designing clothes for some of the biggest names in India;  master blaster Sachin Tendulkar, rapper and singer Badshah, super chef Sanjeev Kapoor, DJ Khushi and stand up comedian Papa CJ,along with the  chairman   of Monarch Cruise  Shane Hodges, Vice Chairman Josh Hill and CEO Somesh Jagga.

DJ Khushi, Comedian Papa CJ, Singer Badshah,Master Chef Sanjeev Kapoor, Sachin Tendulkar,Chairman Shane Hodges, Vice Chairman Josh Hill and CEO Somesh Jagga.

As Wardrobe Partner, Amit Behki will work closely with Monarch Cruise and create catalogues and design clothes for the entire celebrity line up of some of the biggest names in India; Master blaster Sachin Tendulkar, cricketer Brett Lee, Shane Warne, Jacques Kallis, Dean Jones rapper and singer Badshah, super chef Sanjeev Kapoor, DJ Khushi and stand up comedian Papa CJ, And many more celebrities to come

The theme of the event was black and gold Indian attire. With preparations going on for more than a month, Amit Behki designed and dressed up these five celebs, chairman, CEO and in accordance with the theme in “bandh gala” suits with gold buttons and the gold Monarch logo on the blazer. The officials of Monarch were suited up in formals with a golden tie to top it off.

Being a huge admirer of Sachin, Amit Behki expressed his admiration for the man, “It was a dream come true to not only meet my cricketing hero but also  to be a part of the same Monarch Cruise as he is

Speaking on the event, Amit Behki was quoted as saying, “It was a great experience to design for such well known celebs and to work with Monarch Cruise.The laser technology helped us create the monarch logos in a very elegant manner and this technology is used for the first time in logo designing. In my whole carrier first time we customised suits without taking any actual measurement.The measurements were taken only though visuals. The celebs were happy and pleased.”

Somesh Jagga, CEO Of Monarch Cruise quoted as saying, “We are happy & excited to have Amit Behki on board as our wardrobe partner and are confident that he will bring The Monarch class designs and catalogues on table, Together we plan to bring the world class custom made options for the Monarch Cruise patrons

Jaisalmer Desert Festival: Rajasthan unplugged

Jaisalmer Festival 2016 (1)


Jaisalmer, February 12 2016: This February, the Jaisalmer Desert Festival is your definitive one-stop to take a deep dive into the colours, the sounds, the smells, the sights, the glory and that unadulterated bliss that is Rajasthan. The Jaisalmer Desert Festival returns with a melange of eclectic renditions and soulful melodies in a resplendent celebration of awe-inspiring Rajasthani art and culture.  Romantic, remote and unspoiled the festival is set to the backdrop of the majestic city’s forts, the Gadisar Lake and then the beautiful dunes of the Thar Desert.

 The Festival, pared across three days, is a colourful extravaganza of the art, music and culture of Rajasthan with a strong message of revival of local arts and folk music together with women empowerment. True to its legacy this year too the Jaisalmer Desert Festival coincides with the Magh Pournima (full moon day of the Hindu month of Magh that essentially falls in February), as it runs between the 20th to the 22nd of February, 2016.

“Jaisalmer Desert Festival presents Jaisalmer in its true glory. Not only is it the pulse of the locals but it also appeals to the well-travelled Indian together with international tourists. The Festival is a medley of culture, folklore, music, dance, traditional competitions and more, and attracts people across age-groups with a growing community every year. For every participant of this three-day fiesta the promise is an undiluted taste of Rajasthan and Jaisalmer, said Principle secretary Mr Shailendra Agarwal from the state tourism ministry.  

Jaisalmer Festival 2016 (3)

Celebrated as one of the “must do” things in Rajasthan this season, the entire  city, including the stretch of Sam sand dunes (42 km from Jaisalmer) will turn into a montage of vibrant colours, festivities and enthrallment. The celebrations of this festival make the desert come alive with color, enthusiasm and happiness. Even as it focuses on wholesome entertainment and engagement; at its core the Festival focuses on reviving the local arts, the local crafts and the sounds that are so Rajasthan.

“Jaisalmer Desert Festival is not an implant but a home-grown coming together of Jaisalmer’s people in festivity and tradition. It is Rajasthan as Rajasthan is: pure, undiluted; a sensory overload. As partners and consultants Percept One has endeavoured to present Jaisalmer and its historic Desert Festival at its pristine best. A work in progress we endeavour to elevate the experience year on year,” explains Nupur Mahajan, CEO Percept One.

Jaisalmer Festival 2016 (2)

 The festival begins with a ceremonial procession known as Shobha Yatra where local Rajputs and other clans dress in their traditional attire. Men carrying swords atop horses, camels, and elephants are cheered on as they enter the Dedansar Stadium, one of the main venues of the desert festival. The locals dress in traditional and bright costumes. They sing and dance depicting the tragedies and accomplishments of the desert. The Gair and the fire dance are highlights of the festival among other Indian dance forms like Lavani and Kalaripayattu. The Kalabaz or the Nats are a group of local nomads who are popular for their gymnastic acts. The Bhopa’s Langhas and Manganiars create an enchanting environment with their poignant folk music recitals and ballads.

Be a spectator of rare competitions like camel polo. Cheer for camel races. Gymnastic stunts on camel back and camel formation dancing are the crowning jewels of the festival. The Border Security Force Camel Tattoo follows these competitions. Tug-of-war, turban tying, Maru-Shri (Mr. Desert competition) and the longest moustache competition are other allures speed both in a rich legacy and equally a contemporary setting.

Folk music is at the very core of the festival and this year performers include the mellifluous Swaroop Khan, the celebrated folk singer Manganiyar Ghazi Khan and Coke Studio fame Bhandari Devi collaborating with Kutle Khan – the voice of Jaisalmer. The Finale evening set at the majestic Sam sand Dunes Kutle Khan teamed with Bhanwari Devi will make the desert come alive.

The festival also takes a plunge into rendition of old folklore Moomal Mahendra wherein Princess Moomal set herself on fire (Sati) to prove her love for Prince Mahendra. This year the highlights include “Jaisalmer’s Got Talent” – a talent hunt and felicitation of local artistes & performers from the fields of art and music. Eclectic food, interesting stalls displaying artefacts, handicrafts and other souvenirs will also be a Festival highlight. Desert safari and camping can be also enjoyed at the eve of the festival.

The festival is a sensory overload of all things Rajasthani, which is extensively popular with tourists from across the globe. The festival ends in the Sam dunes with the “Sonar Qila” Jaisalmer Fort in the background creating a fairy-tale ambiance with a promise to come back with even more fun and entertainment next year.

Saraiwwalaa Agrr Refineries Ltd receives “The Top Importer of the Year” award


Award copy


Hyderabad: 08th February 2016: Saraiwwalaa Agrr Refineries Ltd, a leading Edible Oil Company in South India with refineries at Krishnapatnam port and Maheshwaram has been conferred the “Top Importer Award” for the year 2015 at an award ceremony organised by the Krishnapatnam Custom House in commemoration of formation of World Customs Organisation (WCO).
Saraiwwalaa Agrr Refineries Ltd has been awarded the recognition based on the parameters of highest value of Imports. SARL imported over 3 lakh Metric Tonnes of oil in 2015-16 from different parts of the world like Ukraine, Russia, Indonesia, Malaysia, Brazil & Argentina. The Top Importer Award is presented to Saraiwwalaa Agrr Refineries Ltd as a step to recognize their practices which are followed to achieve excellence in export and import.
Speaking on the occasion Mr. Ravinder Kumar Gupta, Managing Director, Saraiwwalaa Agrr Refineries Ltd said, “We are delighted to receive the honour and this is indeed a moment of great pride for Saraiwwalaa Agrr Refineries Ltd. to win this prestigious award. SARL has established it’s excellence in Refined Edible Oils and this award is recognition of our ethical standards and practices. The company has two fully automated state of the art plants equipped with German Technology for Refining Edible Oils; one in Krishnapatnam and the other in Maheshwaram with a combined refining capacity of 1000 Tpd.”


SARL receives The Top Importer of the Year award
About Saraiwwalaa Agrr Refineries Limited (SARL):
Saraiwwalaa is the only Edible Oil Company in South India to have more than 72 Variants under different Brands. Naturralle is the flagship brand of the company. Naturralle Refined Sunflower Oil & Sona Masouri Rice are amongst the top brands in AP and other states in India. Sre Krishna Gold & Krishna Brrand-R are the Market Leader’s in its segment in AP. All the products manufactured by the company are “Agmark” graded under license from Government of India. The company has two fully automated state of the art plants equipped with German Technology for Refining Edible Oils; one in Krishnapatnam (near Nellore) and the other in Maheshwaram (R.R. District).