NAU!.LAUNCHES COUNTRY’S 1ST GREEN-EYE WEAR COLLECTION

Nau! Brings in innovation in the Indian eye- wear segment; launches country’s first Green- Eye wear collection

–          Emphasising on its India growth story and commitment, Milan Headquartered brand on the sidelines announces the launch of its second store

–          Announces a whole new category of Hyaluronic Gel base contact lenses

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Gurgaon, 2nd December 2015: Nau! the Milan headquartered hi- street eye wear brand today announced the launch of one of its kind product segments– Green Eye Wear and Hyaluronic Gel based contact lenses for the Indian market. The green eye- wear collection is made of 96% recycled plastic material and is in line with company’s commitment towards protecting the environment.

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The announcement comes at the onset of the second store launch by the company in the Gurgaon region at Ambience mall and promises a fusion of style and comfort. The new eco- friendly, colourful, funky, and quintessentially NAU! range includes both sunglasses as well as the optical frames that provides 100% UVA/UVB sun protection. The contact lenses with Hyaluronic Gel helps re-hydrate the surface of the cornea, for improved comfort.

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Mr. Vaibhav Sharma, India operations and Strategy Head- Nau! & Director at Trinity Group said, “India having the youngest population of the world is a great market and we believe that we can offer the best products to meet their needs. The recent launch highlights how fashion is not just about style but also conscience and a shared responsibility. Since the launch, we have been able to do some tremendous work on the customer experience front and remain committed towards the same.”

Adding to the Vaibhav’s remark, Mr. FabrizioBrogi President and Founder of NAU! Italy said, “Today I am even more pleased than three months ago to consolidate the partnership with Trinity Group. I saw their enthusiasm and their passion in practice. Thanks to them, to a market with great potential and a positive response from customers, we are here today and we are even more confident that the future together will be positive.”

Ms. Monica Salvestrin Creative Director at NAU! added, “Customer responses confirm how Indian market is appreciating our style and design, which represent the latest shapes and colours of the Italian fashion eyewear.  In line with our trend of coming out with fresh collection in every 2 weeks and our commitment to the environment, we take the opportunity to launch this new eyewear collection that in Italy has already become a ‘must have. Another stride we’ll be taking in India towards providing a quality and innovative product portfolio will be the launch of the all new category of contact lenses that have hyaluronic gel. We are optimistic about the response for both the collection”

Established in 2005, NAU! is the first Italian brand with its own stores across the globe. With a work force of 500 people, the brand has over the passage of time progressed to 90 stores that are located in most sought after cities of Italy and other parts of the world. With NEW COLLECTIONS EVERY 2 WEEKS ALWAYS IN LIMITED EDTIONS, NAU! aims to offer styles that are trendy while offering a unique shopping experience.

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