On 18th September 2015, Friday Witnessed the Launch of the New Multi-Brand Designer Store “PARAMPARAA” at PP Chowk, in Karol Bagh, New Delhi. The Store was inaugurated by a Renowned Actress and Choreographer Lauren Gottlieb. The Grand Celebration of “PARAMPARAA” continued for the next two days. On 19th September 2015, Saturday witnessed the Presence of the Designers of the Store and on 20th September 2015, Sunday witnessed a Live Act of Shibani Kashyap which added Grace to this Big Launch of the Store.
“PARAMPARAA” is a Huge 14000 sq ft. Two storied multi brand store which has a Grand Entry from P.P. Jewellers which is at the Ground Floor. The Store has been beautifully designed with some Extraordinary Wooden Architecture at the Stairs which leads to the Entry of PARAMPARAA at the First and Second Floor.
“PARAMAPARAA” is a store which has a Multi-Collection of both Formal Indian Ethnic Wear and Casual Western Attire on both floors by Different Designers. It has a Unique Collection of Clothing and Accessories.
40 Prominent Designers like Rohit Bal, Anita Dongre, AM:PM, Namrata Joshipura, Pankaj & Nidhi, Nida Mahmood, Pero and the likes are associated with “PARAMPARAA”. Every Designer has their Unique Style of Styling “PARAMPARAA”. Some Designer’s have Used Different Embroideries on Dress Materials to depict their Fashion Statement of “PARAMPARAA”. Some have just used “Simplicity” as their Fashion Statement of “PARAMPARAA”. The Store is Specifically for Fashion Lovers and Elite Class People of the Society.
Catering to the cash-rich catchment of North delhi, this is the first , one of its kind premium multi designer store.The rich and stunning interiors add to the abundance of design and art on display in this world of luxurious designer wear.
On the Occasion of the Store Launch, Mr. Piyush Gupta, Director of “PARAMPARAA” shared with us that PARAMPARAA has been inspired by the name of PP Jewellers, but it has a disguised identity and will always be known in the market for its Exclusive Designer collection. He also added that his Existing and New Clients would Love the New Launch of “PARAMPARAA”.
PARAMPARAA PARIDHAN, PP CHOWK, D.B.GUPTA ROAD,
KAROL BAGH, NEW DELHI-110005
Compiled by : Megha