North India Verdict: Brand Attractiveness – Tata ranks first, Samsung Mobiles 2nd, LG ranks 3rd

ITC, Zara, FSSAI, Haldiram’s and Ranbaxy Gain Higher Brand Attractiveness in North

IMG_6720New Delhi, India, 9th September 2015: This year’s much anticipated and most rigorous brand attractiveness evaluation, India’s Most Attractive Brands Report- a comparison of the attractiveness held in brands, has been released. Tata leads North as the Most Attractive Brand – up three rankings from its All-India ranking, followed by Samsung Mobiles which is down by one. LG ranks 3rd in North – up twelve places from its All-India ranking. Sony is North India’s 4th Most Attractive Brand, down one place from its All-India rank. Honda secures North India’s 5th position, one position up from its All-India ranking and ITC is at 6th in North India up 22 places from its All-India rank. Bajaj at 7th in the North is up two places from its All-India position and Nokia at 8th position is down three places, Dell at 9th in North loses four ranks in its All-India rank and Hewlett-Packard at North India 10th is down two places as compared to All-India ranks. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

  1. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 9 unique brands which feature in top 100 Most Attractive Brands of North India are not seen in the top 100 of the rest of the zones. In a turn-around from 2013’s listing, the majority of brands are from the technology, mobile phones and automobile related categories as opposed to F&B or FMCG. This may indicate that the preferences in North India are changing to align with All-India preferences. Apart from this, some other brands which feature in this zone Top 100 but not in others are FSSAI, Action Shoes, Zara, Siyaram’s, Vimal, Woodland, Sansui, Intex, Skoda, Nissan, Hindustan Unilever, Kent, Blue Star, MTS”, Chandramouli also added.

India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36 Traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur  covering nearly 26% of all the respondents.

Among India’s 1000 Most Attractive brands 230 categories were listed. The categories with the maximum brands were Food & Beverage represented by 160 brands, FMCG represented by 145 brands, Automobile represented by 58 brands and Apparel represented by 56 brands.

Some of the important category leaders in Brand Attractiveness nationally are LIC (BFSI), Bharat Petroleum (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchenware), Birla Cement (Manufacturing), Bata (Personal Accessories), Salman Khan (Personalities), KFC (Retail), Airtel (Telecom) and Indigo Airlines (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About India’s Most Attractive Brands 2015 Report:

India’s Most Attractive Brands 2015 Report (ISBN: 978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million data points and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.

All India Listings –

Category-wise Listings –

Executive Summary –


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