Mr. Piyush Gupta, Director Paramparaa and Lauren GottilebOn 18th September 2015, Friday Witnessed the Launch of the New Multi-Brand Designer Store “PARAMPARAA” at PP Chowk, in Karol Bagh, New Delhi. The Store was inaugurated by a Renowned Actress and Choreographer Lauren Gottlieb. The Grand Celebration of “PARAMPARAA” continued for the next two days. On 19th September 2015, Saturday witnessed the Presence of the Designers of the Store and on 20th September 2015, Sunday witnessed a Live Act of Shibani Kashyap which added Grace to this Big Launch of the Store.

“PARAMPARAA” is a Huge 14000 sq ft. Two storied multi brand store which has a Grand Entry from P.P. Jewellers which is at the Ground Floor. The Store has been beautifully designed with some Extraordinary Wooden Architecture at the Stairs which leads to the Entry of PARAMPARAA at the First and Second Floor.

Lauren Gottileb Actor and ChoreographerDSCF4248

DSCF4276“PARAMAPARAA” is a store which has a Multi-Collection of both Formal Indian Ethnic Wear and Casual Western Attire on both floors by Different Designers. It has a Unique Collection of Clothing and Accessories.

40 Prominent Designers like Rohit Bal, Anita Dongre, AM:PM, Namrata Joshipura, Pankaj & Nidhi, Nida Mahmood, Pero and the likes are associated with “PARAMPARAA. Every Designer has their Unique Style of Styling “PARAMPARAA”. Some Designer’s have Used Different Embroideries on Dress Materials to depict their Fashion Statement of “PARAMPARAA”. Some have just used “Simplicity” as their Fashion Statement of PARAMPARAA”. The Store is Specifically for Fashion Lovers and Elite Class People of the Society.



Catering to the cash-rich catchment of North delhi, this is the first , one of its kind premium multi designer store.The rich and stunning interiors add to the abundance of design and art on display in this world of luxurious designer wear.

On the Occasion of the Store Launch, Mr. Piyush Gupta, Director of “PARAMPARAA” shared with us that PARAMPARAA has been inspired by the name of PP Jewellers, but it has a disguised identity and will always be known in the market for its Exclusive Designer collection. He also added that his Existing and New Clients would Love the New Launch of “PARAMPARAA”.



Compiled by : Megha

Trescent Lifestyle- Launch Of Flagship Steinway Lyngdorf

Gauri Khan at Trescent15th September 2015, saw the Launch of Trescent Lifestyle’s New Flagship showroom ofSteinway Lyngdorf in the high end area of the capital at Defence Colony. Trescent Lifestyle is a Leading Provider of High End Home Theatres, Audio Video and Home Automation Solutions for Luxury Homes of several Bollywood and Forbes 500 Celebrities. Trescent Lifestyle is managed by Monica Sambharya Parikh and Harshul Parikh who have an Exclusive Distributorship for Steinway Lyngdorf Sound Systems in India.

 The launch was attended by a number of guests from Delhi’s high society including Shalini and Sanjay Passi, Shivani Wazir, Natasha Nanda, Mandira Wirk, Lecoanet Hemant, Neeraj Soni, Tanaaz Bhatia and more. Peter Lyngdorf the “Tech Guru” and Gauri Khan were also present to Grace this Grand Opening Ceremony of Steinway Lyngdorf.

Monica, Peter and Harshul Peter Lyngdorf is one of the world’s finest and most successful Audio Technologists and has been associated with high end audio space over decades now. His company Lyngdorf has reached a new height with the Launch of Steinway Lyngdorf the Model D in 2007.

 Gauri Khan being a close friend of Monica and Peter has installed one of a kind of Steinway Lyngdorf S- Series sound system in her Newly Designed Studio at Bandra. People of Mumbai can get a glance of this High End Audio System by taking an Appointment.

Shivani Wazir, Tanaaz Bhatia and Gauri Khan The exhibition area of Steinway Lyngdorf where Model D Sound System was displayed had an altogether different feel.

 Later in a Brief Conversation with Peter and the Marketing Head of Steinway Lyngdorf, Peter told us that the Indian Market is a Big Market for his product. The Marketing Head also told us that this product was for the classes.And they were the Rolls Royce of the sound systems, targetting the top end of the society.

 The high point of the evening was the Demo of the Steinway Lyngdorf Model D Sound Systems, which was done by Peter himself……


Compiled by : Megha

North India Verdict: Brand Attractiveness – Tata ranks first, Samsung Mobiles 2nd, LG ranks 3rd

ITC, Zara, FSSAI, Haldiram’s and Ranbaxy Gain Higher Brand Attractiveness in North

IMG_6720New Delhi, India, 9th September 2015: This year’s much anticipated and most rigorous brand attractiveness evaluation, India’s Most Attractive Brands Report- a comparison of the attractiveness held in brands, has been released. Tata leads North as the Most Attractive Brand – up three rankings from its All-India ranking, followed by Samsung Mobiles which is down by one. LG ranks 3rd in North – up twelve places from its All-India ranking. Sony is North India’s 4th Most Attractive Brand, down one place from its All-India rank. Honda secures North India’s 5th position, one position up from its All-India ranking and ITC is at 6th in North India up 22 places from its All-India rank. Bajaj at 7th in the North is up two places from its All-India position and Nokia at 8th position is down three places, Dell at 9th in North loses four ranks in its All-India rank and Hewlett-Packard at North India 10th is down two places as compared to All-India ranks. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

  1. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 9 unique brands which feature in top 100 Most Attractive Brands of North India are not seen in the top 100 of the rest of the zones. In a turn-around from 2013’s listing, the majority of brands are from the technology, mobile phones and automobile related categories as opposed to F&B or FMCG. This may indicate that the preferences in North India are changing to align with All-India preferences. Apart from this, some other brands which feature in this zone Top 100 but not in others are FSSAI, Action Shoes, Zara, Siyaram’s, Vimal, Woodland, Sansui, Intex, Skoda, Nissan, Hindustan Unilever, Kent, Blue Star, MTS”, Chandramouli also added.

India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36 Traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur  covering nearly 26% of all the respondents.

Among India’s 1000 Most Attractive brands 230 categories were listed. The categories with the maximum brands were Food & Beverage represented by 160 brands, FMCG represented by 145 brands, Automobile represented by 58 brands and Apparel represented by 56 brands.

Some of the important category leaders in Brand Attractiveness nationally are LIC (BFSI), Bharat Petroleum (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchenware), Birla Cement (Manufacturing), Bata (Personal Accessories), Salman Khan (Personalities), KFC (Retail), Airtel (Telecom) and Indigo Airlines (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About India’s Most Attractive Brands 2015 Report:

India’s Most Attractive Brands 2015 Report (ISBN: 978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million data points and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.

All India Listings – http://www.trustadvisory.info/Top%201000%20Most%20Attractive%20Brands%202015.htm

Category-wise Listings – http://www.trustadvisory.info/Category_wise_listing-15.htm

Executive Summary – https://www.sendspace.com/file/heoas3

MedsOnWay launches a Pharmacy App to help you save up to 70% on your medicines


Pune based App promises Generic Substitutes for Drugs of all kinds

Pune, September 2015: MedsOnWay.com, a cost-effective pharmacy-portal recently launched its Android App, dedicated to help consumers buy drugs at an economical price. Founders Mr. Aniket Bora and Mr. Prashant Pillai started the app with the aim of promoting Generic Drugs and the cost effectiveness & benefits associated with it. MedsOnWay helps you order medicines and fulfill those orders with the help of channel partners who are FDA registered pharmacies.

Also present at the event were Dr. N.U. Gandhi – Senior Consultant & Honorary Faculty at M.M.F. Foundation, Major General J.N. Nayar, Dr. Rujuta Panse – Director at Final Diagnostics, Mrs. Meera Sukhatme – Retired Judge, Consumer Court & Active Social Activist, Dr. Madhav Kolhatkar – A seasoned Pathologist, M.D. Pathology and Faculty – Physiotherapy Department, Deenanath Mangeshkar Hospital and Dr. A.B. Limaye – Retired General Practitioner.

The application’s different innovative features make shopping for medicines an easy and hassle-free experience. One can simply upload their prescription online and order medicines directly. Users can avail an assured discount of 10% on their bills along with free home delivery. They can also save up to 70% per month by opting for affordable generic substitutes for their medicines. The bill payment can be done by the reliable payment option of Cash-On-Delivery basis on genuine bills provided by the company to ensure authentic medicines with batch numbers and expiry dates. Users can also get drug information by gaining knowledge about usage, side effects, etc. of medicines. Orders are stored, which enables one to reorder easily. The option of Refill Reminders helps remind customers 3 days in advance to ensure timely refills. Moreover, discussing the dosage, instructions, precautions and substitutes for each available medicine in the online store presents a very transparent scenario for the customers.

Commenting on the launch, Aniket Bora, Co-Founder, MedsonWay, says “We plan to have presence in 4 cities by next year and 12 major cities by 2017. We project to capture around 0.5 % of chronic market summing up to approx 18,000 crores by 2017. At the moment, we have 80,000 medicines registered with us.”

He adds, “The trust of our overseas customers is reflected through their orders we received, for their parents in Pune.”

Prashant Pillai, Co-Founder, MedsOnWay, comments, “With the app, we hope to eradicate the recurrent problem of non-availability of medicines in the nearest pharmacy store. We have a sturdy Supply Chain Management Model that runs on three Efficient Steps – Strong Distribution Channel, Assured Availability & Timely Delivery.”

Dr. Kolhatkar says, “Doctors should mention cost effective options when they are prescribing any particular medicine so that people can choose. Luckily with this app, people have the luxury of varied choices”

Dr. Limaye states, “It will be mandatory that doctors would have to mention only the composition of a particular medicine rather than the brand name and people would then be able to choose their generic substitute. I appreciate MedsOnWay’s initiative to make it possible for today’s well-informed generation to increase their knowledge about the advantages of Generic Drugs and such a valuable & user-friendly app”

About MedsOnWay: Started in 2014 in Pune, Medsonway.com is a cost-effective pharmacy-portal. The company was started by Mr. Aniket Bora and Mr. Prashant Pillai with a vision to eradicate the recurrent problem of non-availability of medicines in the nearest pharmacy store. Along with their E-commerce website, the company also has its presence on Android through its app, which is available on Google Play. For more information, please visit: http://www.medsonway.com

Enhance organizes first-ever International Conference on artificial substitutes to facial body parts




150 delegates from Asia and Africa attended the event in Pune

Pune, September 2015: Enhance, an organization dedicated to Head & Neck Prosthetic Reconstruction and Rehabilitation, recently organized an international medical conference on anaplastology-a branch of medicine dealing with the prosthetic rehabilitation of an absent, disfigured, or malformed anatomically critical location of the face or body.

Founders of Enhance, Dr. B. Srinivasan & Dr. Anjali Srinivasan along with Dr. Vijaysinh More, and Dr. Vijay Mabrukar welcomed close to 150 delegates across Asia and Africa. The event was presided over by the Hon. Secretary-cum Treasurer of the Indian Prosthodontic Society, Dr. V. Rangarajan. The main aim of the event was to address the issue of physical disfigurements of Head and Neck Cancer survivors, which happens as an after-effect of Cancer treatment. During the event, Dr. Rangarajan and star faculty Mr. Keith Thomas – Consultant Clinical Specialist, St. Andrews Institute of Prosthetics, Bloomfield Hospital, UK along with a host of luminaries – Ms. Emma Worrel – Maxillofacial Prosthetist, Queen Victoria Hospital, UK, Mr. Balasubramanian –  Chairman of the Enhance Trust, Ms.Balasubramanian, Trustee, Dr. Sumit Basu – Radiation Oncologist, Ruby Hall Cancer Centre, Dr. Suhasini Nagda – Director, Medical Education and Major Hospitals,Mumbai, Adv. Asfaq Kadiani – Advocate,Kadiani and Associates and CAs Ms and Mr.Joshi – M/s Pranjal Joshi and Co. inaugurated the philanthropic arm of ENHANCE- the ‘ENHANCE Social Initiative Trust’.

The conference also highlighted the technical steps of fabrication of an artificial ear, eye, nose and finger using appropriate artificial substitutes. The conference had an outreach session wherein Mr. Keith Thomas and Dr. Srinivasan saw patients with facial defects, together. Patients had come from as far as Jaipur, for consultation with the experts.  During the sessions, Mr. Keith Thomas along with Ms. Emma Worrell  and Dr. Tarjani Dave – Oculoplastic Surgeon,L.V.Prasad Eye Institute,Hyderabad treated the audience to an academic fest. Mr.Keith Thomas highlighted the need for the surgeon and the maxillofacial prosthodontist to be working together at every step, in each of his presentations. Ms Emma Worrell outlined the step-by-step procedure to make a customized artificial eye. She outlined how every part of the eye can be fabricated separately and then assembled. She exhibited how it would then be very difficult to differentiate the artificial eye from the natural one. Dr. Tarjani Dave outlined how implants can be used to anchor artificial eyes.

Close to 50 delegates were also trained exclusively in the art of fabrication of an artificial ear. The training was exhaustive and the delegates had ample time to go through the step-by-step procedure and fabricate the same, themselves. At the end of the hands-on training, every delegate had an artificial ear to take back home.

“A conference of this nature and dimension is the need of the hour. The Indian Prosthodontic Society would always support activities in this niche area of prosthetics impacting millions of patients in our country. I commend ENHANCE on their pioneering endeavour.” Dr.Rangarajan said.

Dr. B. Srinivasan, Managing Trustee of the ENHANCE Social Initiative trust addressed the issue of after effects of Cancer treatment and said. “Cancer has always had a connotation of survival. With strides in medicine and surgery, the number of people surviving cancer is increasing. Survivors of Head and Neck Cancer treatment, are often confronted with physical disfigurement leading to impaired aesthetics, functional problems with chewing, speech and swallowing and emotional issues.These need to be addressed to enhance their quality of life post cancer care”

Dr. Srinivasan further comments, “Birth defects like cleft lip and palate preclude a normal life to thousands of children in our country. ENHANCE Social Initiative would work to make Rehabilitation and Reconstruction of patients with head and neck cancer, and cleft lip and palate affordable and accessible.”

“Outreach was an important component of our conference. It ensured that the facultys experience benefited not just  professionals but also some patients”, opined Dr.Anjali Srinivasan, co-founder of ENHANCE

“An artificial eye, ear or nose can make patients more confident and comfortable about their appearance”, opined Mr.Keith Thomas.”“Osseointegrated implants can change the way artificial facial prostheses are anchored” he added.

Dr. Vijaysinh More felt “This was the first of its kind Conference in India exclusively in the field of anaplastology. We hope to get more professionals interested.”

Dr.Vijay Mabrukar adds, “There is an urgent need for professionals to get trained in this niche area to address the needs of lakhs of patients in our country.”

About Enhance: ENHANCE Head Neck Rehabilitation works in the areas of patient care, education, research and outreach, striving to ‘enhance quality of life of patients. The organisation has taken it up on themselves to address this social issue. The organisation offers services in the area of prevention and early diagnosis of oral cancer, reconstruction and rehabilitation of head and neck cancer defects as well as cleft lip and palate, all with a team of specialists united with a common goal of holistic care.